Digital Authority Insights

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Are Keywords Enough in the Age of Entity SEO?

We constantly talk about changing search habits, Google algorithm updates, and increasingly strict requirements for websites and the content they publish. One trend is becoming increasingly clear: businesses are no longer evaluated by individual texts or keywords, but by their overall digital authority and long-term digital authority-building efforts. In fact, it’s not just your website […]

Are Keywords Enough in the Age of Entity SEO? Read More »

What is E-E-A-T (formerly E-A-T) and why is it important in SEO and AEO strategy?

The E-E-A-T principle has for some time now been inseparable from a quality website – in the eyes of both users and algorithms. It motivates search engines to make your content more visible and potential customers to be more confident in choosing you as a service provider or vendor. Without the E-E-A-T \”spice\”, it is

What is E-E-A-T (formerly E-A-T) and why is it important in SEO and AEO strategy? Read More »

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