Google BRAND AUTHORITY
Audit
A company’s authority and image in Google search is like a shop window that reflects the brand. Does it make people stop, admire, and understand your business, or does it make them pass by?
Google BRAND AUTHORITY Top
Audit
A company’s authority and image in Google search is like a shop window that reflects the brand. Does it make people stop, admire, and understand your business, or does it make them pass by?
What’s getting in the way of your business being presentable
Google for brand authority creation?
Outdated, inaccurate or incorrect information on the internet
Cleanliness in the “home” – the website – and outside signals the image of a reliable, image-conscious business. External sources (e.g., business catalogs or other websites mentioning the brand) also form a first impression of your business. If the information in these sources is outdated, inaccurate, or does not reflect the information on the official website, potential customers may begin to doubt the business’s credibility. Mismatching addresses or contact information in different sources about the company is not only a problem of image but also a problem of difficulty in finding or contacting you.
Non-existent or unrepresentative Google Business Profile account
Google Business Profile (formerly Google My Business) is another dimension that helps you make your brand more visible online. With a GBP account, a card with key information about your business is visible not only in Google results but also on Google Maps when you enter specific keywords or the name of your business. Without a Google My Business account (or without it being correctly populated with information), a brand loses the opportunity to attract more local traffic and become one of the first choices in its market.
Unrepresentative company image on social networks
Social media are one of the first places in the digital space that potential customers check when they are interested in your business. If the content on Instagram, Facebook, or other platforms is outdated (or missing altogether?), the question may be: is this business existing or active? Today’s social media users expect modern, consistent, representative content showing you care about your company’s image. That is why a marketing strategy with social media communication as one of its key components is inevitable for almost every business you meet online.
A website that doesn’t motivate action
Problems with loading speed, lack of order, structure, and clarity are some of the most common reasons why users leave a website they have visited and look for alternatives where they can find information more quickly and easily. Often, this alternative is competitors. However, the worst is when the website does not provide enough information about your brand, its services or products, in other words, it does not convince and encourage action. This means losing potential sales and a lost chance to create the impression of a professional, reliable business.
What’s getting in the way of your business being presentable
Google for brand authority creation?
Outdated, inaccurate or incorrect information on the internet
Cleanliness in the “home” – the website – and outside signals the image of a reliable, image-conscious business. External sources (e.g., business catalogs or other websites mentioning the brand) also form a first impression of your business. If the information in these sources is outdated, inaccurate, or does not reflect the information on the official website, potential customers may begin to doubt the business’s credibility. Mismatching addresses or contact information in different sources about the company is not only a problem of image but also a problem of difficulty in finding or contacting you.
Non-existent or unrepresentative Google Business Profile account
Google Business Profile (formerly Google My Business) is another dimension that helps you make your brand more visible online. With a GBP account, a card with key information about your business is visible not only in Google results but also on Google Maps when you enter specific keywords or the name of your business. Without a Google My Business account (or without it being correctly populated with information), a brand loses the opportunity to attract more local traffic and become one of the first choices in its market.
Unrepresentative company image on social networks
Social media are one of the first places in the digital space that potential customers check when they are interested in your business. If the content on Instagram, Facebook, or other platforms is outdated (or missing altogether?), the question may be: is this business existing or active? Today’s social media users expect modern, consistent, representative content showing you care about your company’s image. That is why a marketing strategy with social media communication as one of its key components is inevitable for almost every business you meet online.
A website that doesn’t motivate action
Problems with loading speed, lack of order, structure, and clarity are some of the most common reasons why users leave a website they have visited and look for alternatives where they can find information more quickly and easily. Often, this alternative is competitors. However, the worst is when the website does not provide enough information about your brand, its services or products, in other words, it does not convince and encourage action. This means losing potential sales and a lost chance to create the impression of a professional, reliable business.
Who can benefit from a Google brand authority Audit?
Who can benefit from a Google brand authority Audit?
E-commerce for business
The e-commerce market is highly competitive. Naturally, customers will instinctively choose the most trustworthy and visible brand, so it’s safe to say that a strong corporate image is becoming one of the critical factors for trust, sales, and competitive advantage.
Service (B2B, B2C) businesses
When looking for a service provider, businesses and individuals often rely on first impressions. A professional Google image is a tool for finding and, once found, choosing a leader and trusted partner in the market.
For a personal brand
Your brand is your online identity, which people judge based on what they find in Google searches and social networks. A clear and professional image allows your audience to see you as an expert, create a credible image, and earn trust.
For local businesses
Although local businesses operate in a specific physical location, their success often depends on their online visibility. By being visible on Google Maps and search results, you allow your customers to find you faster and more efficiently than your competitors and, once found, to gain trust in a competitive market.
For Startups
The success of a start-up is often determined by how quickly the business can gain the trust of both the customer and the investor. A professional online image is essential to this process, reinforcing the first impression, building the image of a trustworthy business, and increasing its visibility.
For companies changing their image
Are you facing changes to your brand logo, style, name, or contact information? The new information must be reflected on the website and in Google search results. This helps to ensure consistency of information and image across all sources, even external ones.
E-commerce for business
The e-commerce market is highly competitive. Naturally, customers will instinctively choose the most trustworthy and visible brand, so it’s safe to say that a strong corporate image is becoming one of the critical factors for trust, sales, and competitive advantage.
Service (B2B, B2C) businesses
When looking for a service provider, businesses and individuals often rely on first impressions. A professional Google image is a tool for finding and, once found, choosing a leader and trusted partner in the market.
For a personal brand
Your brand is your online identity, which people judge based on what they find in Google searches and social networks. A clear and professional image allows your audience to see you as an expert, create a credible image, and earn trust.
For local businesses
Although local businesses operate in a specific physical location, their success often depends on their online visibility. By being visible on Google Maps and search results, you allow your customers to find you faster and more efficiently than your competitors and, once found, to gain trust in a competitive market.
For Startups
The success of a start-up is often determined by how quickly the business can gain the trust of both the customer and the investor. A professional online image is essential to this process, reinforcing the first impression, building the image of a trustworthy business, and increasing its visibility.
For companies changing their image
Are you facing changes to your brand logo, style, name, or contact information? The new information must be reflected on the website and in Google search results. This helps to ensure consistency of information and image across all sources, even external ones.
digital brand authority audit
Service composition and price
digital brand authority audit
Service composition and price
HOW MUCH IS DIGITAL BRAND AUTHORITY AUDIT?
Google TOP 10
Audit and provide detailed recommendations for the top 10 results for your company name on Google. For those without a Google Top 10 – material on achieving this and building a brand profile on credible sources that leave a professional image.
Social media
Audit of existing social media accounts and recommendations for updating (or creating) profiles. 2 descriptions (short and long) for the social networking profile card, profile picture, and cover prototypes (3 versions, from which you choose one).
Google map
An audit of your existing Google Business Profile account, recommendations for improving it, or information on how to set up and correctly complete and manage your account.
website ranking
Website marketing audit. The website’s representativeness, informativeness, functionality, and technical ability to meet the basic needs of a standard user are assessed. Recommendations for improvement.
Consultation
30-minute question-and-answer session to discuss the audit.
Audit and provide detailed recommendations for the top 10 results for your company name on Google. For those without a Google Top 10 – material on achieving this and building a brand profile on credible sources that leave a professional image.
Audit of existing social media accounts and recommendations for updating (or creating) profiles. 2 descriptions (short and long) for the social networking profile card, profile picture, and cover prototypes (3 versions, from which you choose one).
An audit of your existing Google Business Profile account, recommendations for improving it, or information on how to set up and correctly complete and manage your account.
Website marketing audit. The website’s representativeness, informativeness, functionality, and technical ability to meet the basic needs of a standard user are assessed. Recommendations for improvement.
30-minute question-and-answer session to discuss the audit.
Audit
350 Eur + VAT
Collaboration
Process
Collaboration
Process
01.
Conducting an audit
Once you have placed your order, the Google Business Image Assessment begins. A team carries out the audit, each expert assessing different aspects of your online image (social networks, Google Sources, GBP, website, etc.).
02.
Transmission of the audit report
The audit report is handed over to you with insights, an assessment of your online image, and recommendations for improving it.
You get an audit report, representative texts, and recommended layouts for your online image.
03.
Question-and-answer session
After you have read the report – if you have any questions or need to discuss the findings and recommendations – you can have a free 30-minute question-and-answer session by phone or video call.
01.
Conducting an audit
Once you have placed your order, the Google Business Image Assessment begins. A team carries out the audit, each expert assessing different aspects of your online image (social networks, Google Sources, GBP, website, etc.).
02.
Transmission of the audit report
The audit report is handed over to you with insights, an assessment of your online image, and recommendations for improving it.
You get an audit report, representative texts, and recommended layouts for your online image.
03.
Question-and-answer session
After you have read the report – if you have any questions or need to discuss the findings and recommendations – you can have a free 30-minute question-and-answer session by phone or video call.
FOLLOWING BRANDS TRUST US
Do you have questions about creating a successful online image for your business?
Free 15 min. consultation
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
Do you have questions about creating a successful online image for your business?
Free 15 min. consultation
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
Why Asteri?
15 +
Years of experience in sales and marketing
3
Our marketing solutions are focused on the EU and USA markets
99 %
Post-audit clients successfully create a flawless first page of Google results
10 working days .
From commissioning a service to conducting a Google corporate image audit.
5
That’s how many experts assess a brand’s online image.
Why Asteri?
15 +
Year of experience in sales and marketing for
3
Our marketing solutions are focused on the EU and USA markets
99 %
Post-audit clients successfully create a flawless first page of Google results
10 working days
From commissioning a service to conducting a Google corporate image audit.
5
That’s how many experts assess a brand’s online image.
FAQ
FAQ
How long does it take to complete a Google Business Image Audit?
Once the client has placed the order*, we will deliver the Google Image Audit report within 10 working days. In case of urgency, we can adapt to individual needs and provide the service faster.
*An order is deemed to have been placed when the Special Terms and Conditions are signed, and the advance payment for the ordered service is made.
Will the recommendations in the Google Image Audit be implemented independently?
The audit’s recommendations are presented so that you can follow them to make most of the changes on your own – e.g., updating the website, uploading text and images prepared by Asteri for Google Business Profile, social networking, and other accounts that Google detects.
However, one of the audit’s components- assessing the website’s representativeness – may require specific technical or design changes to the website, such as the creation of new elements (buttons, text blocks) or adjustments to existing structural components. If you do not have the in-house resources to carry out these tasks, we can help you with them if required. During the Q&A session, we discuss what changes are needed and what actions or resources will be required to implement them.
Does setting up and managing a Google Business Profile account cost money?
Creating and managing a Google Business Profile account is a free Google service available to every business. However, to ensure that your account reflects your business image and is informative enough, it’s essential to take the time to ensure that it’s representative and accurate, i.e., populate it with the information you need and update it periodically. Need help setting up or optimizing your Google Business Profile account? We can help!
My business is physical. Is it worth investing in building or improving my online image?
Every business – even those that do not make most of their sales online – should focus on digital branding. Before visiting the physical headquarters of a company, potential customers often search for information on Google – such as the exact address, contact details, photos of the space, stock or assortment data, and reviews. Making this information available to every consumer makes the brand more straightforward to find, more visible, more credible, and superior to competitors who do not focus on an impeccable online image.
How is a Google Image Audit different from SEO services?
A Google image audit and SEO services are closely related but very different.
SEO services are complex and involve many steps that take months to complete. The main steps are an SEO audit, on-page SEO work (keyword research, writing and hosting SEO-optimised website text, technical SEO), and external SEO (building quality backlinks). SEO aims to improve a website’s position in search engine results for specific keywords.
A Google image audit is a one-off service designed to assess the effectiveness of a brand’s image and online reputation rather than specific keywords (e.g., services or product range). In this audit, we focus on assessing the company from the user’s perspective – whether it looks professional and solid and whether the information provided is complete and relevant. In this audit, we analyze the image of your business using only one phrase – the company name.
How and in what format is the Google Corporate Identity Audit Report presented?
The Google Image Audit Report is a comprehensive PDF presentation that provides key insights into your brand’s digital presence. It identifies the problems hindering the creation of a positive corporate image and clears areas for improvement and actions you can take today. The audit report is accompanied by a set of 1 (out of the three suggested) selected JPEG layouts for your social media accounts—a profile picture and a cover (these layouts are suitable for your social media accounts and other online sources).
Is this service suitable for small, local businesses?
A perfect online image is an unavoidable task for all businesses, regardless of the size of their business or target market. Every business, even small ones, leaves its footprint online – in Google search results, social networks, or other portals. A Google Image Audit helps ensure all this information remains accurate, precise, and representative. This increases your online visibility and can also help you attract more customers. A well-managed image is a competitive advantage, especially in a local market where not every tiny business pays attention.
Today, even businesses located close to a potential customer are often first discovered online. For example, when searching for a beauty salon, customers look for examples of work done, or when planning to visit a restaurant, they look at menus or reviews. Convenient local business locators are also relevant for travelers who use Google Maps to find the nearest services or goods.
Does this service help with online reputation issues?
A Google Image Audit is part of improving a company’s digital reputation. As part of the audit, we analyze the top 10 Google search results when you enter your company name in the search box. If these sources include negative, outdated, or misleading information, we make specific recommendations on how this content can be managed, edited, or removed.
Will a Google Image Audit help improve your company’s visibility on Google Maps?
The advertising agency Asteri has successfully implemented marketing solutions in Europe and the USA. We understand different regions’ business cultures and needs, as expressed by individual and B2B consumers. We create effective marketing campaigns that help you stand out from your competitors and achieve the best results in the market that matters to you.
How often should I do a Google Image Audit?
A Google Business Image Audit is a one-off service that helps you identify and correct flaws in your company’s online image. If the recommendations in the report are implemented correctly, the results will last long. However, it is recommended that you regularly check what brand information is available on Google search, whether it is still relevant, remember to share the news and update the data periodically. This is especially important when there are major changes, e.g., a change of premises address, contact information, or a brand relaunch.
What criteria indicate that a business’ online image is not sufficiently representative?
A business’ online image becomes underrepresented when users are confronted with a lack of information or inaccurate, outdated, and incomplete information in Google searches. Another signal is inconsistent or contradictory images on different platforms, e.g., Google Business Profile and website.
The main objective of a Google image audit is to identify gaps that may affect the decision of potential customers to choose you. The recommendations made in the audit allow you to improve your company’s representativeness and ensure that your image is professional.
How long does it take to complete a Google Business Image Audit?
The key difference is the audience to which the range of products or basket of services is targeted. While the B2C (business-to-customer) sector focuses on individual consumers, the B2B (business-to-business) sector focuses on business-to-business customers – i.e., other companies. In contrast to B2C, where the sales cycle can be instantaneous depending on the product on offer, B2B sales strategy is based on strong arguments, building trust, and making thoughtful, time-consuming decisions. How can an advertising agency help in developing B2B marketing? Since around 90% of B2B buyers start the buying process with an online search – we can make the internet work for you, not your competitor. Position yourself online with a flawless B2B marketing strategy, reduce the need for cold calls, and ensure that your efforts to participate in business events (exhibitions, conferences, etc.) and business meetings are accompanied by impeccable preparation and the right communication background in digital marketing channels. B2B marketing is a great way to build strong and long-lasting relationships with business customers.
Will the recommendations in the Google Image Audit be implemented independently?
The audit’s recommendations are presented so that you can follow them to make most of the changes on your own – e.g., updating the website, uploading text and images prepared by Asteri for Google Business Profile, social networking, and other accounts that Google detects.
However, one of the audit’s components- assessing the website’s representativeness – may require specific technical or design changes to the website, such as the creation of new elements (buttons, text blocks) or adjustments to existing structural components. If you do not have the in-house resources to carry out these tasks, we can help you with them if required. During the Q&A session, we discuss what changes are needed and what actions or resources will be required to implement them.
Does setting up and managing a Google Business Profile account cost money?
Creating and managing a Google Business Profile account is a free Google service available to every business. However, to ensure that your account reflects your business image and is informative enough, it’s essential to take the time to ensure that it’s representative and accurate, i.e., populate it with the information you need and update it periodically. Need help setting up or optimizing your Google Business Profile account? We can help!
My business is physical. Is it worth investing in building or improving my online image?
Every business – even those that do not make most of their sales online – should focus on digital branding. Before visiting the physical headquarters of a company, potential customers often search for information on Google – such as the exact address, contact details, photos of the space, stock or assortment data, and reviews. Making this information available to every consumer makes the brand more straightforward to find, more visible, more credible, and superior to competitors who do not focus on an impeccable online image.
How is a Google Image Audit different from SEO services?
A Google image audit and SEO services are closely related but very different.
SEO services are complex and involve many steps that take months to complete. The main steps are an SEO audit, on-page SEO work (keyword research, writing and hosting SEO-optimised website text, technical SEO), and external SEO (building quality backlinks). SEO aims to improve a website’s position in search engine results for specific keywords.
A Google image audit is a one-off service designed to assess the effectiveness of a brand’s image and online reputation rather than specific keywords (e.g., services or product range). In this audit, we focus on assessing the company from the user’s perspective – whether it looks professional and solid and whether the information provided is complete and relevant. In this audit, we analyze the image of your business using only one phrase – the company name.
How and in what format is the Google Corporate Identity Audit Report presented?
The Google Image Audit Report is a comprehensive PDF presentation that provides key insights into your brand’s digital presence. It identifies the problems hindering the creation of a positive corporate image and clears areas for improvement and actions you can take today. The audit report is accompanied by a set of 1 (out of the three suggested) selected JPEG layouts for your social media accounts—a profile picture and a cover (these layouts are suitable for your social media accounts and other online sources).
Is this service suitable for small, local businesses?
A perfect online image is an unavoidable task for all businesses, regardless of the size of their business or target market. Every business, even small ones, leaves its footprint online – in Google search results, social networks, or other portals. A Google Image Audit helps ensure all this information remains accurate, precise, and representative. This increases your online visibility and can also help you attract more customers. A well-managed image is a competitive advantage, especially in a local market where not every tiny business pays attention.
Today, even businesses located close to a potential customer are often first discovered online. For example, when searching for a beauty salon, customers look for examples of work done, or when planning to visit a restaurant, they look at menus or reviews. Convenient local business locators are also relevant for travelers who use Google Maps to find the nearest services or goods.
Does this service help with online reputation issues?
A Google Image Audit is part of improving a company’s digital reputation. As part of the audit, we analyze the top 10 Google search results when you enter your company name in the search box. If these sources include negative, outdated, or misleading information, we make specific recommendations on how this content can be managed, edited, or removed.
Will a Google Image Audit help improve your company’s visibility on Google Maps?
A Google Image Audit significantly improves your company’s visibility on Google Maps. However, this does not guarantee specific positions—the creation and optimization of a Google Business Profile account plays a key role here.
As part of the audit, we assess whether your Google Business Profile account contains all the information you need and is accurate and representative of your business. We recommend adding attractive photos and professional descriptions to your profile – elements that help improve your business profile and increase your chances of being found on Google Maps. A company’s position on Google Maps is determined by the representativeness of the Google Business Profile and other factors such as the distance to the searcher, relevance, quality, and quantity of reviews, as well as the account’s overall activity. So, while an audit helps to ensure that your GBP Business Account is optimally positioned to be found on Google Maps, its position in the results depends on the algorithm and the subsequent actions taken by you and your customers.
How often should I do a Google Image Audit?
A Google Business Image Audit is a one-off service that helps you identify and correct flaws in your company’s online image. If the recommendations in the report are implemented correctly, the results will last long. However, it is recommended that you regularly check what brand information is available on Google search, whether it is still relevant, remember to share the news and update the data periodically. This is especially important when there are major changes, e.g., a change of premises address, contact information, or a brand relaunch.
What criteria indicate that a business’ online image is not sufficiently representative?
A business’ online image becomes underrepresented when users are confronted with a lack of information or inaccurate, outdated, and incomplete information in Google searches. Another signal is inconsistent or contradictory images on different platforms, e.g., Google Business Profile and website.
The main objective of a Google image audit is to identify gaps that may affect the decision of potential customers to choose you. The recommendations made in the audit allow you to improve your company’s representativeness and ensure that your image is professional.
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