AEO services
AEO services are the ticket to the future of search, where artificial intelligence brings customers directly to you. Let your content become the best answer that AI and search engines choose.
AEO services
AEO services are the ticket to the future of search, where artificial intelligence brings customers directly to you. Let your content become the best answer that AI and search engines choose.
AEO services
Why is this the new reality for online business visibility?
AI search and its importance for business visibility
Artificial intelligence applications, such as ChatGPT or Gemini, have been changing how users search for the information they need online for some time. Typing a search query into Google and then checking all the results you see is a practice that is often replaced by an alternative method – dialogue with a chatbot or searchgpt. Users no longer want to spend much time searching for information and expect quick and straightforward answers.
AEO optimization and professional AEO services play a key role here. Unlike traditional SEO services, where the website is optimized only for search engines (e.g., Google), AEO optimization focuses on making the website’s content comprehensible to the reader and Google’s algorithms and to AI search engines. As a result, when a user asks a question, the AI chooses your business as the source of the answer.
Structure, semantics and authority – the foundation of AEO
A successful AEO strategy starts with understanding how AI applications analyze and present information. If you are already familiar with on-page SEO and its principles, chances are you will not be unfamiliar with certain aspects of AEO. Today’s SEO services are not just about keywords – AEO and SEO-friendly websites offer high value to users, answer their questions, and build brand authority. However, AEO optimization requires even more precisely structured content that AI can easily understand and relate to consumer questions.
Semantic linking is also important when performing AEO optimization on a website. What does this mean? Textual content should not only be supplemented with relevant key phrases, but should also be generally related to the broad thematic context and user intent. For example, a user wants information on “best face serums for dry skin”. If your website is not only about a specific facial serum, but also contains related information such as dry skin care routines, serum selection by skin type or the benefits of hyaluronic acid for the skin, AI models such as ChatGPT 4 or Gemini will realize that your content is comprehensive and well connected to the user’s question. This semantic connection makes your page more likely to be able to tap into AI-generated responses and become a trusted source of information.
Personalized answers and voice search – a new trend
Voice search is one of the latest trends, perfectly summarising changing consumer behaviour. How does voice search work today? To get a quick and accurate answer, users ask the question directly to an artificial intelligence application. Unlike text searches, where we typically type in a few specific keywords, voice searches are often longer and more natural. Therefore, an AEO service must include natural, spoken language so that the search result is of the same accuracy and quality whether the person asks the question in writing or orally.
The synergy between AEO and SEO – why is SEO no longer enough today?
Google search is not going away; SEO services remain essential and are becoming even more critical as modern information search techniques expand. However, to be visible in the widest possible range of search tools, it is not only a highly accurate and broader-ranging SEO strategy that is important, but also the addition of AEO. People are increasingly using artificial intelligence to find quick answers, so while SEO is constantly evolving and improving, it is no longer always in line with the needs of today’s internet users. The combination of AEO + SEO is a strategy that is already recommended for all businesses that need to be found online.
How to become the one on whom the AI relies for content responses?
For your content to be selected as an expert, authoritative answer by ChatGPT 4, Gemini, or other AI applications, you need a flawless on-page SEO foundation and a precise AEO strategy. This includes quality content and a clear, structured information architecture: AEO optimization goes hand in hand with well-formed metadata, structured data, optimization of frequently asked questions, and semantic search adaptation. It is essential to know that on-page SEO remains a solid foundation, and without it, AEO optimization would not be effective.
What is the difference between SEO and AEO?
SEO + AEO are not separate strategies – they are one integrated system that helps you become both “findable” and “answerable.”
| SEO | AEO |
|---|---|
| Optimized for traditional Google search | Optimized for AI and voice search engines |
| The goal is to rank higher in Google | Aiming to be the answer to AI and voice search |
| On-page, technical SEO optimization is important | Important on-page, technical SEO and AEO optimization |
| Keywords, volume of text | Semantics, context, clarity |
| Based on link structure and SERP rules | Based on structured data and semantic markup |
| Building authority through backlinks | Building authority and visibility on AI platforms |
AEO services
Why is this the new reality for online business visibility?
AI search and its importance for business visibility
Artificial intelligence applications, such as ChatGPT or Gemini, have been changing how users search for the information they need online for some time. Typing a search query into Google and then checking all the results you see is a practice that is often replaced by an alternative method – dialogue with a chatbot or searchgpt. Users no longer want to spend much time searching for information and expect quick and straightforward answers.
AEO optimization and professional AEO services play a key role here. Unlike traditional SEO services, where the website is optimized only for search engines (e.g., Google), AEO optimization focuses on making the website’s content comprehensible to the reader and Google’s algorithms and to AI search engines. As a result, when a user asks a question, the AI chooses your business as the source of the answer.
Structure, semantics and authority – the foundation of AEO
A successful AEO strategy starts with understanding how AI applications analyze and present information. If you are already familiar with on-page SEO and its principles, chances are you will not be unfamiliar with certain aspects of AEO. Today’s SEO services are not just about keywords – AEO and SEO-friendly websites offer high value to users, answer their questions, and build brand authority. However, AEO optimization requires even more precisely structured content that AI can easily understand and relate to consumer questions.
Semantic linking is also important when performing AEO optimization on a website. What does this mean? Textual content should not only be supplemented with relevant key phrases, but should also be generally related to the broad thematic context and user intent. For example, a user wants information on “best face serums for dry skin”. If your website is not only about a specific facial serum, but also contains related information such as dry skin care routines, serum selection by skin type or the benefits of hyaluronic acid for the skin, AI models such as ChatGPT 4 or Gemini will realize that your content is comprehensive and well connected to the user’s question. This semantic connection makes your page more likely to be able to tap into AI-generated responses and become a trusted source of information.
Personalized answers and voice search – a new trend
Voice search is one of the latest trends, perfectly summarising changing consumer behaviour. How does voice search work today? To get a quick and accurate answer, users ask the question directly to an artificial intelligence application. Unlike text searches, where we typically type in a few specific keywords, voice searches are often longer and more natural. Therefore, an AEO service must include natural, spoken language so that the search result is of the same accuracy and quality whether the person asks the question in writing or orally.
The synergy between AEO and SEO – why is SEO no longer enough today?
Google search is not going away; SEO services remain essential and are becoming even more critical as modern information search techniques expand. However, to be visible in the widest possible range of search tools, it is not only a highly accurate and broader-ranging SEO strategy that is important, but also the addition of AEO. People are increasingly using artificial intelligence to find quick answers, so while SEO is constantly evolving and improving, it is no longer always in line with the needs of today’s internet users. The combination of AEO + SEO is a strategy that is already recommended for all businesses that need to be found online.
How to become the one on whom the AI relies for content responses?
For your content to be selected as an expert, authoritative answer by ChatGPT 4, Gemini, or other AI applications, you need a flawless on-page SEO foundation and a precise AEO strategy. This includes quality content and a clear, structured information architecture: AEO optimization goes hand in hand with well-formed metadata, structured data, optimization of frequently asked questions, and semantic search adaptation. It is essential to know that on-page SEO remains a solid foundation, and without it, AEO optimization would not be effective.
What is the difference between SEO and AEO?
SEO + AEO are not separate strategies – they are one integrated system that helps you become both “findable” and “answerable.”
| SEO | AEO |
|---|---|
| Optimized for traditional Google search | Optimized for AI and voice search engines |
| The goal is to rank higher in Google | Aiming to be the answer to AI and voice search |
| On-page, technical SEO optimization is important | Important on-page, technical SEO and AEO optimization |
| Keywords, volume of text | Semantics, context, clarity |
| Based on link structure and SERP rules | Based on structured data and semantic markup |
| Building authority through backlinks | Building authority and visibility on AI platforms |
Who benefits from AEO services?
Who benefits from AEO services?
For small e-commerce businesses
AEO optimization allows smaller e-commerce businesses to shine and compete with the big market giants. AI applications don’t look first and foremost for a better-known name. Still, for clearly structured and authoritative content, this is your chance to win the AI’s affection before your competitor does.
For businesses creating expert content
Blogs, tips, and useful information – almost the most essential part of your website? To continue to strengthen your image as a domain expert, SEO optimization and AEO services will be your competitive advantage. The right strategy for AI tools will dictate that you are a brand that can be counted on to deliver.
For businesses with a mixed B2B / B2C audience
Do you serve both business customers and individual buyers of goods or services? While business customers are still looking to Google for the goods, services or information they need, individual buyers are slowly migrating to AI applications. An integrated strategy that ensures reach across all search platforms is the key to a distinct competitive advantage.
For new businesses
It’s no secret that the first steps in the digital space are not easy, and the biggest challenge is to find uniqueness in a broad, competitive market or to find methods that give you a faster leap with the least possible investment of time and money. Let the start of a new business also be based on the latest digital marketing methods. The solution could be AEO services, which are only slowly making their way to Lithuania.
For small e-commerce businesses
AEO optimization allows smaller e-commerce businesses to shine and compete with the big market giants. AI applications don’t look first and foremost for a better-known name. Still, for clearly structured and authoritative content, this is your chance to win the AI’s affection before your competitor does.
For businesses creating expert content
Blogs, tips, and useful information – almost the most essential part of your website? To continue to strengthen your image as a domain expert, SEO optimization and AEO services will be your competitive advantage. The right strategy for AI tools will dictate that you are a brand that can be counted on to deliver.
For businesses with a mixed B2B / B2C audience
Do you serve both business customers and individual buyers of goods or services? While business customers are still looking to Google for the goods, services or information they need, individual buyers are slowly migrating to AI applications. An integrated strategy that ensures reach across all search platforms is the key to a distinct competitive advantage.
For new businesses
It’s no secret that the first steps in the digital space are not easy, and the biggest challenge is to find uniqueness in a broad, competitive market or to find methods that give you a faster leap with the least possible investment of time and money. Let the start of a new business also be based on the latest digital marketing methods. The solution could be AEO services, which are only slowly making their way to Lithuania.
What does an integrated SEO + AEO strategy look like?
An integrated visibility strategy: from search to AI answers
AEO services
How can we help?
AEO services
How can we help?
How much do AEO services cost?
AEO friendly SEO – essential SEO optimization
An AEO strategy will not be effective without some SEO basics. We make sure that the “roof” is put on the right foundations.
AI-understandable content structure
Optimizing product and service pages with AI logic ensures that content is presented how AI models look for answers. Adaptation to Schema Markup principles to increase the visibility of information in AI-generated responses.
Brand building on AI platforms
Optimizing textual content so that AI models recognize your business as a trusted source of information on Google SGE, ChatGPT, and other AI platforms.
Multilingual AEO strategy
When operating in multiple markets, it is important to ensure that AI algorithms properly index the content of the e-shop in different languages, helping to reach a wider audience.
UX and CTA optimisation for AI users
Adapting the presentation and structure of content to best user experience, so that AI search algorithms have a clear understanding of the value your pages offer to users.
Monitoring and improving AI visibility
Continuous analysis of AI search results and updating of the strategy according to changing AI algorithms.
An AEO strategy will not be effective without some SEO basics. We make sure that the “roof” is put on the right foundations.
Optimising product and service pages with AI logic, ensuring that content is presented in the way AI models look for answers. Adaptation to Schema Markup principles to increase the visibility of information in AI-generated responses.
Optimising textual content so that AI models recognise your business as a trusted source of information on Google SGE, ChatGPT and other AI platforms.
When operating in multiple markets, it is important to ensure that AI algorithms properly index the content of the e-shop in different languages, helping to reach a wider audience.
Adapting the presentation and structure of content to best user experience, so that AI search algorithms have a clear understanding of the value your pages offer to users.
Continuous analysis of AI search results and updating of the strategy according to changing AI algorithms.
How much do AEO services cost?
Collaboration
Process
01.
Preparing for
On-page SEO
Effective AEO services go hand in hand with highly accurate technical and on-page SEO. Already optimised your website for SEO? AEO will be your next strategic step. Don’t have the basics of SEO yet? The SEO + AEO service package is right for you.
02.
Needs analysis
We identify which service or product pages are most strategically important for your business to rank in AI search. We assess the AI indexing capabilities of the website and the competitive landscape. Based on this information, we prioritise optimisation points.
03.
Strategy development and implementation
Developing an AEO strategy. Internal and external AEO optimisation. Strategically important web pages are optimised for AI searches, strengthening brand awareness and product or service awareness on AI platforms.
04.
Monitoring and optimization
AI search algorithms are constantly changing, as is the competitive landscape. We regularly analyse the results, monitor how your content is performing in generative searches and, if necessary, expand our strategy to ensure long-term visibility.
01.
Preparing for
on-page SEO
Effective AEO services go hand in hand with highly accurate technical and on-page SEO. Already optimised your website for SEO? AEO will be your next strategic step. Don’t have the basics of SEO yet? The SEO + AEO service package is right for you.
02.
Needs analysis
We identify which service or product pages are most strategically important for your business to rank in AI search. We assess the AI indexing capabilities of the website and the competitive landscape. Based on this information, we prioritise optimisation points.
03.
Strategy development and implementation
Developing an AEO strategy. Internal and external AEO optimisation. Strategically important web pages are optimised for AI searches, strengthening brand awareness and product or service awareness on AI platforms.
04.
Monitoring and optimization
AI search algorithms are constantly changing, as is the competitive landscape. We regularly analyse the results, monitor how your content is performing in generative searches and, if necessary, expand our strategy to ensure long-term visibility.
FOLLOWING BRANDS TRUST US
Questions about AEO services?
Free 15 min. consultation
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
Questions about AEO services?
Free 15 min. consultation
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
WHY ASTERI?
In-house
A boutique team of experts – ensuring the highest quality standards.
15 +
Years of experience in sales and marketing strategies in Europe and the US.
TOP 3
Our clients’ content is recommended in the top 3 by Google, ChatGPT, Perplexity and other AI engines.
Vilnius ↔ New York
We work with clients in Europe, the US and on global projects.
10 x
Organic growth – customers achieve 10 times more visibility in competitive markets.
In-house
A boutique team of experts – ensuring the highest quality standards.
15 +
Years of experience in sales and marketing strategies in Europe and the US.
TOP 3
Our clients’ content is recommended in the top 3 by Google, ChatGPT, Perplexity and other AI engines.
Vilnius ↔ New York
We work with clients in Europe, the US and on global projects.
10 x
Organic growth – customers achieve 10 times more visibility in competitive markets.
FAQ
What is AEO and how does it differ from SEO?
AEO (Answer Engine Optimisation) is a method of optimising your website to make it easy for AI programs or other AI search engines to understand and correctly present your content to users. Unlike traditional SEO, which focuses solely on improving Google’s search rankings for keywords, AEO services ensure that AI models are able to semantically understand your content and present it as the best answer to the user’s query. How does AEO optimisation work? Through clearly structured information, the use of Schema Markup and semantic linking of content to make it easier for AI search algorithms to recognise and correctly interpret information on your website. It’s good to know – AEO is not a substitute for SEO, it’s a complement to the right SEO strategy.
What steps does an AEO specialist take to optimise a website?
The first step for an AEO specialist is to analyse the existing content and make appropriate adjustments – for example, adapting the structure so that AI models can easily interpret the information on the website. Other key steps include Schema Markup integration, Q&A block creation, and semantic link building. Just like SEO, keywords are also important in AEO optimisation, but they are not only seamlessly integrated into the text, but also linked to all the content on the page – ideally through a clear Q&A structure.
Your website is not SEO optimised? Then an AEO specialist will start with a highly responsible internal and technical SEO strategy, which will be complemented at a certain stage by the above-mentioned AEO optimisation steps.
Why is SEO optimisation necessary before AEO optimisation?
SEO optimisation is the starting point before implementing an AEO strategy, as it provides a solid foundation for AI models to properly interpret the content of a website. Want to be at the top of AI results? The first step is to have a technically sound website with a logical structure.
SEO optimisation includes a number of essential elements that are also necessary for an effective AEO strategy. The first is a proper page structure that makes sense of the textual content and its hierarchy. Internal links help to reinforce the context of the content, the links between different pages, and page load speed (inherent to the perfect technical health of the website, full indexation of the website) is one of the most important elements, favoured by both users and search engines.
I operate in a competitive market. Can AEO services help my business stand out?
AEO is an innovative marketing solution that is just starting to find its way into businesses’ digital marketing strategies. As AEO services are currently not widespread, choosing them now offers a unique opportunity to gain a competitive advantage – especially against market leaders and major e-commerce players.
In addition, AEO services are particularly valuable for small businesses. AI tools, due to some current specificities in their algorithm, prioritise the quality, clarity and structure of content over brand awareness or company size when selecting responses. This means that properly optimised website content can ensure high visibility in AI searches, regardless of current market share or already earned consumer affection – all you need to do is to become a creator of expert, high-quality, logically structured and AI-friendly information.
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