SEO website audit service
An SEO audit is a website diagnostic that helps you understand what’s stopping your business from reaching the top of Google. From technical errors to content gaps, we uncover what’s holding back growth and what you need to get to where your customers are looking.
SEO website audit service
An SEO audit is a website diagnostic that helps you understand what’s stopping your business from reaching the top of Google. From technical errors to content gaps, we uncover what’s holding back growth and what you need to get to where your customers are looking.
SEO AUDIT
The foundation for a successful SEO strategy
What is an SEO audit?
An SEO audit is a comprehensive analysis of a website. The aim of an SEO audit is to identify why a website is not achieving the desired positions in Google search. This is usually due to technical errors, poor content quality, mobile-friendliness, lack of UX, internal link network, header and meta-tag structure, site speed, indexing errors, etc.
During an SEO audit, the agency’s SEO specialist assesses >20 different criteria based on SEO best practices. These criteria are also monitored by Google’s algorithms when ranking a website in the top results. Not only technical details are audited, but also UX aspects that have a direct impact on conversion rates.
Most importantly, an SEO audit helps to assess how much internal SEO optimisation a website needs and what measures will help it to be visible in Google’s Top 10 results faster.
SEO audit as a stand-alone service or as part of an SEO project
An SEO audit can be carried out as a stand-alone service or as the first step in a complete SEO project.
If you are still considering SEO optimisation, we recommend choosing an audit as a stand-alone service. It provides a detailed assessment of the state of your website and a clear strategy to help you decide on the next steps – i.e. whether to start an SEO project. It is a great way to “test” your SEO capabilities before embarking on a long-term partnership.
If you have already decided to partner with ASTERI and start an SEO project, the audit can be included as the first task of the project, to be implemented in the starting month of the project.
Why an SEO audit? Is it a formality or real value?
An SEO audit is far from a formality. It’s a practical tool to objectively assess the current state of your website.
Many businesses manage their website intuitively and often overlook mistakes that can damage visibility. When these errors are clearly identified by an SEO specialist during an audit, the only thing left to decide is: do you want to fix them and improve your position on Google?
ASTERI’s SEO audit report is comprehensive and clear, over 50 pages long. It not only identifies weaknesses, but also provides illustrated examples and specific explanations. In addition, some of the recommendations are presented in such a way that you can easily implement them on your own.
How does an SEO audit help plan the future SEO strategy?
An SEO audit is not just a diagnostic, but also a practical plan that allows you to undertake SEO optimisation with a clear direction and a known budget. It is the starting point from which to plan the entire SEO strategy and the necessary SEO services in an informed and clear way. It not only shows what problems are holding back the growth of a website, but also helps you understand what to fix first.
An SEO audit also allows you to assess the amount of resources needed – i.e. where you can do things on your own, and where you need the involvement of an SEO specialist, an agency, or even a programmer.
Are you planning to continue working with the ASTERI team after the audit? The report provides a clear estimate and work plan of how much the agency’s SEO services would cost and take, based on the audit findings. This allows you to make a more targeted decision on which path is best for you: independent, partial or fully delegated SEO optimisation.
When should I have an SEO audit?
We recommend an SEO audit before starting SEO optimisation work. This will prevent potentially ineffective solutions and allow you to plan targeted actions to increase your website’s visibility. An SEO audit is especially important if:
– the website has not been updated or optimised for a long time;
– changes are planned to the design, structure;
– you notice that previous SEO efforts are no longer working or are working less well: for example,
– you have not yet invested in SEO, but are considering it and want objective, professional insights and a clear action plan.
Even if SEO efforts have been made continuously, an audit can be useful as a regular diagnostic – e.g. annually or after significant changes to Google’s algorithms. Even perfectly optimised websites may eventually develop new errors, duplicate content or technical inconsistencies – an SEO audit helps to identify these elements more quickly.
SEO AUDIT
The foundation for a successful SEO strategy
What is an SEO audit?
An SEO audit is a comprehensive analysis of a website. The aim of an SEO audit is to identify why a website is not achieving the desired positions in Google search. This is usually due to technical errors, poor content quality, mobile-friendliness, lack of UX, internal link network, header and meta-tag structure, site speed, indexing errors, etc.
During an SEO audit, the agency’s SEO specialist assesses >20 different criteria based on SEO best practices. These criteria are also monitored by Google’s algorithms when ranking a website in the top results. Not only technical details are audited, but also UX aspects that have a direct impact on conversion rates.
Most importantly, an SEO audit helps to assess how much internal SEO optimisation a website needs and what measures will help it to be visible in Google’s Top 10 results faster.
SEO audit as a stand-alone service or as part of an SEO project
An SEO audit can be carried out as a stand-alone service or as the first step in a complete SEO project.
If you are still considering SEO optimisation, we recommend choosing an audit as a stand-alone service. It provides a detailed assessment of the state of your website and a clear strategy to help you decide on the next steps – i.e. whether to start an SEO project. It is a great way to “test” your SEO capabilities before embarking on a long-term partnership.
If you have already decided to partner with ASTERI and start an SEO project, the audit can be included as the first task of the project, to be implemented in the starting month of the project.
Why an SEO audit? Is it a formality or real value?
An SEO audit is far from a formality. It’s a practical tool to objectively assess the current state of your website.
Many businesses manage their website intuitively and often overlook mistakes that can damage visibility. When these errors are clearly identified by an SEO specialist during an audit, the only thing left to decide is: do you want to fix them and improve your position on Google?
ASTERI’s SEO audit report is comprehensive and clear, over 50 pages long. It not only identifies weaknesses, but also provides illustrated examples and specific explanations. In addition, some of the recommendations are presented in such a way that you can easily implement them on your own.
How does an SEO audit help plan the future SEO strategy?
An SEO audit is not just a diagnostic, but also a practical plan that allows you to undertake SEO optimisation with a clear direction and a known budget. It is the starting point from which to plan the entire SEO strategy and the necessary SEO services in an informed and clear way. It not only shows what problems are holding back the growth of a website, but also helps you understand what to fix first.
An SEO audit also allows you to assess the amount of resources needed – i.e. where you can do things on your own, and where you need the involvement of an SEO specialist, an agency, or even a programmer.
Are you planning to continue working with the ASTERI team after the audit? The report provides a clear estimate and work plan of how much the agency’s SEO services would cost and take, based on the audit findings. This allows you to make a more targeted decision on which path is best for you: independent, partial or fully delegated SEO optimisation.
When should I have an SEO audit?
We recommend an SEO audit before starting SEO optimisation work. This will prevent potentially ineffective solutions and allow you to plan targeted actions to increase your website’s visibility. An SEO audit is especially important if:
– the website has not been updated or optimised for a long time;
– changes are planned to the design, structure;
– you notice that previous SEO efforts are no longer working or are working less well: for example,
– you have not yet invested in SEO, but are considering it and want objective, professional insights and a clear action plan.
Even if SEO efforts have been made continuously, an audit can be useful as a regular diagnostic – e.g. annually or after significant changes to Google’s algorithms. Even perfectly optimised websites may eventually develop new errors, duplicate content or technical inconsistencies – an SEO audit helps to identify these elements more quickly.
Who can benefit from an SEO audit?
Who can benefit from an SEO audit?
E-commerce for business
Selling online? An SEO audit is a tool that will help you understand how and to what extent your e-shop and its products are visible. Are all categories indexed? Is the site speed preventing conversions? Find out the answers to all these questions.
Service (B2B, B2C) businesses
First impressions are more important than ever for service providers – an SEO audit allows you to assess whether your website is being found against the competition, communicating your offer clearly and not losing customers due to technical errors.
For local businesses
Are you based in a target location but a large proportion of your customers find out about your business online? An SEO audit will help you find out how easy it is to get found in Google searches.
For those going through change
Plans for changes to the logo, design or website structure? An audit is a great tool to avoid losing traffic during the changes, and to increase traffic by improving your SEO strategy.
For those facing SEO challenges
Do you notice a decline in organic traffic? From technical errors to deteriorating content or simply changes in Google’s algorithms, an SEO audit can help you identify the root causes.
E-commerce for business
Selling online? An SEO audit is a tool that will help you understand how and to what extent your e-shop and its products are visible. Are all categories indexed? Is the site speed preventing conversions? Find out the answers to all these questions.
Service (B2B, B2C) businesses
First impressions are more important than ever for service providers – an SEO audit allows you to assess whether your website is being found against the competition, communicating your offer clearly and not losing customers due to technical errors.
For local businesses
Are you based in a target location but a large proportion of your customers find out about your business online? An SEO audit will help you find out how easy it is to get found in Google searches.
For those going through change
Plans for changes to the logo, design or website structure? An audit is a great tool to avoid losing traffic during the changes, and to increase traffic by improving your SEO strategy.
For those facing SEO challenges
Do you notice a decline in organic traffic? From technical errors to deteriorating content or simply changes in Google’s algorithms, an SEO audit can help you identify the root causes.
SEO website audit service
What does the report consist of?
SEO website audit service
What does the report consist of?
A 50+ page pdf document containing:
-in-depth analysis of the website with pictures, examples and explanations of the importance of the criterion being evaluated and its impact on attracting traffic, the website’s position in the Google TOP 10 and the user experience (UX), which determines the % of sales;
– over 20 different evaluation criteria are evaluated, covering the areas of SEO and UX such as:
– is evaluated through 20 different evaluation criteria covering areas of SEO and good user experience, such as:
– your website’s domain ranking and Google image;
– Existing organic reach (existing traffic from Google);
– the current state of keyword indexing in Google;
– Top 10 competitors in organic search;
– the current situation of useful and harmful inbound (backlinks) and outbound links;
– analysis of website structure (SEO best practices and user experience);
– analysis of the website’s textual content (SEO best practices and user experience);
– third-party tools to track traffic and their actions on the website, identify the most visited and rejected pages, identify where users come from and what keywords they use, and use this data for effective online advertising;
– security settings on the website;
– website loading speed and related corrective actions;
– rendering of the website on different device formats;
– site tree, URL link structure;
– structural data;
– technical analysis of the health of the site;
– analysis of the site’s illustrations, etc.
– the recommendations of some of the evaluation points are accompanied by methodological knowledge, enabling you to improve the website on your own;
– internal SEO optimisation: cost estimate and estimated duration of the work for the SEO project
Within 14 days of the date of submission of the report, you have the opportunity to book a 30-minute call for a free question-and-answer session.
The web admin can independently use this report to make up to 50% of the recommended improvements.
The SEO audit is carried out within ten working days from the date of purchase.
How much does an SEO audit cost?
The size, type, and language quantity of the website.,
Collaboration
Process
Collaboration
Process
01.
Placing an order
An SEO audit is booked by paying the invoice for the service booked. If you have any questions, we can advise you on the scope of the audit based on your current situation.
02.
Conducting an audit
The SEO audit is carried out within 10 days from the date of purchase. During this time, we analyse >20 evaluation criteria and present the results in an illustrated report of >50 pages.
03.
Discussion of the audit
Within 14 days of submitting your report, we give you the opportunity to book a free 30-minute call to answer any questions you may have and discuss a recommended SEO optimisation plan.
01.
Placing an order
An SEO audit is booked by paying the invoice for the service booked. If you have any questions, we can advise you on the scope of the audit based on your current situation.
02.
Conducting an audit
The SEO audit is carried out within 10 days from the date of purchase. During this time, we analyse >20 evaluation criteria and present the results in an illustrated report of >50 pages.
03.
Audit discussion
Within 14 days of submitting your report, we give you the opportunity to book a free 30-minute call to answer any questions you may have and discuss a recommended SEO optimisation plan.
FOLLOWING BRANDS TRUST US
having Questions?
Book a discovery call
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
having Questions?
Book a discovery call
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
In-house
A boutique team of experts – ensuring the highest quality standards.
15 +
Years of experience in sales and marketing strategies in Europe and the US.
TOP 3
Our clients’ content is recommended in the top 3 by Google, ChatGPT, Perplexity and other AI engines.
Vilnius ↔ New York
We work with clients in Europe, the US and on global projects.
10 x
Organic growth – customers achieve 10 times more visibility in competitive markets.
In-house
A boutique team of experts – ensuring the highest quality standards.
15 +
Years of experience in sales and marketing strategies in Europe and the US.
TOP 3
Our clients’ content is recommended in the top 3 by Google, ChatGPT, Perplexity and other AI engines.
Vilnius ↔ New York
We work with clients in Europe, the US and on global projects.
10 x
Organic growth – customers achieve 10 times more visibility in competitive markets.
FAQ
FAQ
Does an SEO audit include competitor analysis?
Yes, but only in its initial form. An SEO audit is a lightweight competitor analysis designed to help you understand which sites Google currently interprets as competitors to your business.
Often, this analysis will identify that Google’s algorithms are linking your website to sites that are not at all relevant, or that are thematically distant. This is an important signal that the content of the website may not be clear, informative or optimised properly – for example, there is too little text, there are no strategic keywords, and the structure of the page does not help Google to understand the essence of the business.
A detailed competitor analysis is usually carried out at the later stages of an SEO project, when the basic internal SEO (content, structure, keywords) is ready and Google is indexing the website accurately and correctly. Only then can a detailed comparison with real competitors on the market be made and informed decisions on the way forward be taken.
We have just launched a website. Is an SEO audit already needed?
If your website is already up and running and available to the public, a full SEO audit is a crucial step. Even for a brand new website, all the criteria assessed in an SEO audit are relevant – technical, structural and content. It helps to make sure that the website is technically sound, visible to search engines and that there are no hidden obstacles that could hinder further growth. The earlier such obstacles are identified, the more effective the internal SEO and the more effective the path to the Google Top 10 will be.
Meanwhile, if the website is still in the development phase (developers are still working on it, the website is not yet publicly available), it does not need to be subjected to a full SEO audit yet. In this case, we recommend that you refer to our action plan, which outlines the main SEO aspects that need to be implemented before the website is launched. This ensures that your website has a strong SEO foundation at launch and is ready for further optimisation.
Is an SEO audit only necessary for large, multi-page websites?
The need for an SEO audit is not measured by the number of pages on a website, but by the goal – i.e. whether you want to be visible in the Google Top 10. Both low-page and complex websites often make the same mistakes: messy meta descriptions, non-indexed pages, slow loading.
Even if you have a one-page website(landing page), it is likely that you are still competing with businesses operating larger websites in terms of scope and target audience. An SEO audit in this case helps you to better understand whether all the technical steps to compete successfully in the Google Top are being done correctly, even if the website structure is minimalist. Meanwhile, for large websites, an SEO audit is a crucial tool to avoid losing control of the many pages and technical nodes that can eventually confuse both visitors and the business managing the website.
Does an SEO audit reveal that structural changes are needed to a website?
If the current structure of a website is hindering both the user’s good experience and the website’s ranking in search engines, this is usually revealed during an SEO audit.
One of the criteria for evaluating an SEO audit is the structure of the website: i.e. looking at the content (menus) of the website and assessing whether it is logically structured and whether it is easy for the user to access the most important information at the click of a few buttons. We make recommendations not only for search engines, but also for UX (user experience), as they are directly related. In some cases, small improvements are enough, in others the structure needs to be overhauled. Such findings not only help to improve SEO but also to make the website more user-friendly.
Does the SEO audit make recommendations for improving internal SEO?
Internal SEO is everything that happens within your website: headers, meta tags, content structure, keyword usage, link placement, URL logic, etc. An SEO audit not only shows you where the gaps are, but also gives you a concrete work plan. If you decide to outsource your internal SEO optimisation to ASTERI after the audit, the audit report will not only provide you with a work plan, but also a preliminary estimate.
In addition to internal SEO, the audit also provides insights into technical SEO – covering the key elements that affect a website’s visibility in search engines. However, as with competitor analysis, this technical assessment takes a light touch at the initial stage – to identify key bottlenecks, but not to go into every technical detail.
A detailed technical SEO analysis is usually carried out once an SEO project is well underway and at least some internal SEO optimisation has been done. This avoids duplication – as internal SEO corrections naturally eliminate a large part of the technical gaps.
Do I need technical or SEO knowledge to understand an SEO audit report?
ASTERI’s goal is to conduct a website audit in a way that makes its findings clear not only to the SEO professional, but also to the business, which may not have been aware of the nuances of SEO until now.
Therefore, the audit report is presented in a clear, simple language. Where technical terms are unavoidable, clear, detailed explanations are added. The visual structure, illustrations and concrete examples make it easier to understand not only what went wrong, but also what can be done. For this reason, a large part of the recommendations can be implemented by clients on their own – or with minimal involvement of the website administrator, without the need to hire an agency or a developer.
What are the most common technical SEO gaps found during an SEO audit?
Most often, SEO audits reveal gaps that are invisible to the eye, but are definitely visible to search engine algorithms. The list of the most common technical flaws includes duplicate or missing meta tags, incorrect hierarchy of headings in the text, non-optimised images, and redirect errors. Indexing problems, messy robots.txt or sitemap files, insecure http pages, missing structural data, or elements that are not mobile-optimised are also common.
Such errors may seem insignificant to the user, but to search engines they signal that a website is not fully trustworthy or is technically weak – and therefore may not be a good candidate for the top search results.
What is the format of the SEO audit report?
The SEO Audit Report is available in PDF format – a clearly structured document for both business and technical professionals.
What is an SEO audit anyway?
An SEO audit is a comprehensive analysis of a website, assessing the technical, structural and content aspects that affect its visibility in Google search. The audit shows what is currently preventing your website from achieving higher positions and what needs to be corrected.
Is an SEO audit already website optimisation?
No – an SEO audit is a diagnosis, not a fix. The report contains detailed recommendations and a work plan that can be implemented on your own or with the help of an agency.
Is an SEO audit necessary if the website looks good?
Yes. Even if a website looks visually fine, SEO problems can go deeper – e.g. technical errors, incorrect use of keywords, indexing limitations, etc. An audit helps identify these.
Will an SEO audit improve your position in Google?
An SEO audit does not change the position itself, but it shows what needs to be done to improve it. If the recommendations are properly implemented, significant results can be achieved.
How long will it take me to get an SEO audit?
The SEO audit is carried out within 10 working days from the date of purchase. Within this time, a detailed, clearly structured report is produced with identified weaknesses, recommendations and a follow-up action plan.
Is an SEO audit worth doing just once?
It is recommended to repeat the SEO audit periodically – for example, once a year or after significant changes to your website, the market or Google’s algorithm. Even well-optimised websites are exposed to new errors over time.
Does an SEO audit include competitor analysis?
Yes, but only in its initial form. An SEO audit is a lightweight competitor analysis designed to help you understand which sites Google currently interprets as competitors to your business.
Often, this analysis will identify that Google’s algorithms are linking your website to sites that are not at all relevant, or that are thematically distant. This is an important signal that the content of the website may not be clear, informative or optimised properly – for example, there is too little text, there are no strategic keywords, and the structure of the page does not help Google to understand the essence of the business.
A detailed competitor analysis is usually carried out at the later stages of an SEO project, when the basic internal SEO (content, structure, keywords) is ready and Google is indexing the website accurately and correctly. Only then can a detailed comparison with real competitors on the market be made and informed decisions on the way forward be taken.
We have just launched a website. Is an SEO audit already needed?
If your website is already up and running and available to the public, a full SEO audit is a crucial step. Even for a brand new website, all the criteria assessed in an SEO audit are relevant – technical, structural and content. It helps to make sure that the website is technically sound, visible to search engines and that there are no hidden obstacles that could hinder further growth. The earlier such obstacles are identified, the more effective the internal SEO and the more effective the path to the Google Top 10 will be.
Meanwhile, if the website is still in the development phase (developers are still working on it, the website is not yet publicly available), it does not need to be subjected to a full SEO audit yet. In this case, we recommend that you refer to our action plan, which outlines the main SEO aspects that need to be implemented before the website is launched. This ensures that your website has a strong SEO foundation at launch and is ready for further optimisation.
Does an SEO audit reveal that structural changes are needed to a website?
The need for an SEO audit is not measured by the number of pages on a website, but by the goal – i.e. whether you want to be visible in the Google Top 10. Whether you have few pages or a complex interIf the current structure of your website hinders both the user experience and the ranking of your website in search engines, it is usually during an SEO audit that this becomes clear.
One of the criteria for assessing an SEO audit is the structure of the website: i.e. looking at the content (menus) of the website and assessing whether it is organised in a logical way, and whether it is easy for the user to access the most important information at the click of a few buttons. We make recommendations not only for search engines, but also for UX (user experience), as they are directly related. In some cases, small improvements are enough, in others the structure needs to be overhauled. These findings not only help improve SEO, but also make the site more user-friendly.net sites often make the same mistakes: messy meta descriptions, non-indexed pages, slow loading.
Even if you have a one-page website(landing page), it is likely that you are still competing with businesses operating larger websites in terms of scope and target audience. An SEO audit in this case helps you to better understand whether all the technical steps to compete successfully in the Google Top are in place, even if your website structure is minimalist. Meanwhile, for large websites, an SEO audit is a crucial tool to avoid losing control of the many pages and technical nodes that can eventually confuse both visitors and the business managing the website.
Does the SEO audit make recommendations for improving internal SEO?
Internal SEO is everything that happens within your website: headers, meta tags, content structure, keyword usage, link placement, URL logic, etc. An SEO audit not only shows you where the gaps are, but also gives you a concrete work plan. If you decide to outsource your internal SEO optimisation to ASTERI after the audit, the audit report will not only provide you with a work plan, but also a preliminary estimate.
In addition to internal SEO, the audit also provides insights into technical SEO – covering the key elements that affect a website’s visibility in search engines. However, as with competitor analysis, this technical assessment takes a light touch at the initial stage – to identify key bottlenecks, but not to go into every technical detail.
A detailed technical SEO analysis is usually carried out once an SEO project is well underway and at least some internal SEO optimisation has been done. This avoids duplication – as internal SEO corrections naturally eliminate a large part of the technical gaps.
Do I need technical or SEO knowledge to understand an SEO audit report?
ASTERI’s goal is to conduct a website audit in a way that makes its findings clear not only to the SEO professional, but also to the business, which may not have been aware of the nuances of SEO until now.
Therefore, the audit report is presented in a clear, simple language. Where technical terms are unavoidable, clear, detailed explanations are added. The visual structure, illustrations and concrete examples make it easier to understand not only what went wrong, but also what can be done. For this reason, a large part of the recommendations can be implemented by clients on their own – or with minimal involvement of the website administrator, without the need to hire an agency or a developer.
What are the most common technical SEO gaps found during an SEO audit?
Most often, SEO audits reveal gaps that are invisible to the eye, but are definitely visible to search engine algorithms. The list of the most common technical flaws includes duplicate or missing meta tags, incorrect hierarchy of headings in the text, non-optimised images, and redirect errors. Indexing problems, messy robots.txt or sitemap files, insecure http pages, missing structural data, or elements that are not mobile-optimised are also common.
Such errors may seem insignificant to the user, but to search engines they signal that a website is not fully trustworthy or is technically weak – and therefore may not be a good candidate for the top search results.
What is the format of the SEO audit report?
The SEO Audit Report is available in PDF format – a clearly structured document for both business and technical professionals.
What is an SEO audit anyway?
An SEO audit is a comprehensive analysis of a website, assessing the technical, structural and content aspects that affect its visibility in Google search. The audit shows what is currently preventing your website from achieving higher positions and what needs to be corrected.
Is an SEO audit already website optimisation?
No – an SEO audit is a diagnosis, not a fix. The report contains detailed recommendations and a work plan that can be implemented on your own or with the help of an agency.
Is an SEO audit necessary if the website looks good?
Yes. Even if a website looks visually fine, SEO problems can go deeper – e.g. technical errors, incorrect use of keywords, indexing limitations, etc. An audit helps identify these.
Will an SEO audit improve your position in Google?
An SEO audit does not change the position itself, but it shows what needs to be done to improve it. If the recommendations are properly implemented, significant results can be achieved.
How long will it take me to get an SEO audit?
The SEO audit is carried out within 10 working days from the date of purchase. Within this time, a detailed, clearly structured report is produced with identified weaknesses, recommendations and a follow-up action plan.
Is an SEO audit worth doing just once?
It is recommended to repeat the SEO audit periodically – for example, once a year or after significant changes to your website, the market or Google’s algorithm. Even well-optimised websites are exposed to new errors over time.