Localisation services: digital marketing without borders
Marketing without borders: localisation services for assured access to foreign markets
If you could speak everyone’s language, wouldn’t you have an advantage over a competitor entering the same foreign market?
Localisation services in a foreign market – for businesses that go further and strive MORE. It is a set of steps that not only translate and linguistically adapt the text about your brand, but also:
- analysis of TOP competitors in the most relevant digital communication channels;
- Identifying the potential digital market demand for a product or service;
- creating content that reflects the target audience’s culture, traditions, habits and behaviour in digital space (content marketing and content localisation);
- Steps are taken to ensure that the content produced is effectively accessible (SEO localisation, social media marketing localisation, Meta ads localisation).
Growth in a foreign market means more business opportunities, but it also means stiff competition and an unknown audience, which is a bit wary of a brand that is newly visible and full of foreignness. Be a business that goes out into the wide horizons with confidence in your range, understanding your target customer’s problem, speaking their language and being able to reach them, and knowing how to be ahead of the competition!
Brands localisation and its value: what do the facts say?
- 56.2% of consumers say that access to information about a business and its product range in the reader’s own language is more important than the price of the product.
- 86% of localised campaigns have higher click-through and conversion rates compared to their English counterparts.
- Even 65% of English-speaking users still prefer textual content in their mother tongue.
- Asteri has already successfully localised businesses, which today operate in the markets of Germany, the USA, the UK, Latvia and the United Arab Emirates.
Digital competitor analysis in the selected market
Strategic decisions and successful entry into a new market start with an understanding of the competitive environment. For businesses operating in the digital space, it is important to consider how successfully established competing brands are developing their brand across different channels. By learning from best practices and identifying competitors’ gaps, SEO localisation or social media marketing localisation will be implemented most effectively.
SEO texts, SEO articles, web content writing, newsletters, Meta ads or content marketing in any other form is most effective when it is found and relevant to the needs of the target audience and provides a solution to the reader’s problem.
To adapt content marketing to new markets, we collaborate with native-speaking text editors in Germany, the UK, the US and other countries. This helps to ensure that a brand’s website or social media account is not supplemented by a literal translation of the text, but rather by high-quality text that reflects the cultural and linguistic habits (language mannerisms, stylistics) of the target audience.
If you could speak everyone’s language, wouldn’t you have an advantage over a competitor entering the same foreign market?
The following brands trust us:
9+
Countries where our marketing solutions are already in place: the United Kingdom, Ireland, the United States of America, Germany, Italy, France, Latvia, and Estonia.
15 +
Years of experience in sales and marketing
20 +
Average 2022 y. return (ROAS) on Facebook Ads projects
500+
Top 10 keywords on Google over the years
5500 +
Number of articles and texts written for websites, social media posts, or advertising texts per year
Business success equals the amount of effort you put in
Digital marketing services – because just being in internet is not enough
Already have a website, but feel like it’s “broken” and not doing its job?
Sometimes a short conversation with an expert in your field can turn a big challenge into a minor detail and a clear roadmap. Sometimes the best results are just around the corner, with just a little technical knowledge, skills and best practices. After a consultation, it’s not uncommon to hear – why didn’t we talk sooner!
Sometimes you catch yourself thinking that you’d like to increase your leads and raise your sales bar? You’ll be surprised at how much of a boost an effective consultation at the ☕ can give you.
