Website development

Website design for service businesses and online shops

Website building is an inevitable step in the process of developing a business

Website design is one of the most important components not only for online shops, but also for service business owners. Whether you operate in the Lithuanian market or abroad, a website that is flawless and can be found in market search results will be positively evaluated by customers, partners and suppliers.

  • We create websites with the basics of on-page SEO, meaning that websites can qualify for Google (and other) searches with keywords that are relevant to you.
  • We are renowned for our selling website texts and content marketing skills. We can produce texts in Lithuanian, English. Thanks to our trusted partners, we can offer flawlessly translated and native-speaker-reviewed content in other languages that are relevant to you.
  • We are in favour of long-term friendships if needed. We will be happy to take care of your website, making timely updates, writing professional blog articles or making any other changes you require.

A website has long been not only a business card on the internet, but also, if designed and developed correctly, a marketing tool that attracts relevant audiences (potential customers) online. Not just attracting, but also making sales while you’re taking care of your business or resting. Website development service – a product that not only correctly frames and presents your business services or goods online, but also, by linking your website to other marketing tools, recruits it for online business sales.

A modern, search engine (Google, etc.) compliant website (SEO optimisation) is the key to your success story. A website not only allows you to showcase your services or product range, but also to reveal your brand’s history, values, strengths and uniqueness in a way that no one else can (content marketing).

Website design, using a chosen template


WordPress, WooCommerce content management system (CMS), simple adaptation of the client’s design to the chosen template: according to the brand, set the specified fonts and colours, place the logo and the FAV icon, configure the header and the footer, create the menu bar, and arrange the blocks of content, integrating the illustrations provided.
Website design based on template solutions is implemented through the WordPress content management system, which is easy to administrate, offering a wide range of design options, responsiveness to computer and phone screens and search engine friendliness.

Galimos papildomos paslaugos
  • Website development: design prototype for the personalisation of a template solution based on a brand identity book.
  • Preparation of professional, SEO keyword-optimised website texts.
  • Preparation of visual information: finding photos in free photo catalogues or creating them with AI tools, graphic design services, photo shoots, filming.
Privalumai
  • A quick and cost-effective solution.
  • Easy website administration.
  • With the right template (recommendations are provided), it is easy and inexpensive to add new functionality (plugins).
  • It’s easy and inexpensive to change design decisions as your brand grows and develops.
  • Easy to manage your online shop, create and manage product information.
  • Easy to integrate all major payment collection systems.
  • Easy to integrate systems from shipping service providers.
  • Seamless mobile version.
Trūkumai
  • Less flexibility – design options are limited by the template and plugins you choose.
  • Due to the number of plugins used or the amount of code loaded, a template-based solution can be slower than a custom-built website.
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Custom website creation


Custom website creation can offer a wider range of design choices, unique features and exclusivity compared to competitors offering similar services, yet choosing a template-based solution to deliver them.
Interested in custom options and custom website development? We’ll turn your ideas into reality in the digital space. As with template websites, we can offer a technical and creative duo if required: not only will we take care of the website design, but we can also provide WEB design and SEO-optimised content for a successful online business launch.

Galimos papildomos paslaugos
  • WEB design: prototype of a unique design for a website.
  • Preparation of professional, SEO keyword-optimised website texts.
  • Preparation of visual information: finding photos in free photo catalogues or creating them with AI tools, graphic design services, photo shoots, filming.
Privalumai
  • Custom design, with no limits to your solutions and creativity.
  • Maximum fulfilment of individual needs for functionalities.
  • Easy to manage your online shop, create and manage product information.
  • Easy to manage content management system, adapted to the user’s needs (no redundant functions).
  • Efficiency: customised websites use only the necessary code, so they are not overloaded and can run faster.
  • Seamless mobile version.
Trūkumai
  • The cost can be several or even several times higher than a template solution.
  • A custom programming website is built from scratch, so the development time is correspondingly longer.
  • Additional improvements require programming skills and additional budget.
  • Design, structural changes require programming skills and additional budget.
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Why is on page SEO so important for a new website?

A website developed from scratch is like a clean white sheet. Unfortunately, if you don’t take certain steps to build a website – in the eyes of a search engine – that white sheet can remain just that – a white sheet – for years. In other words, it may not be found at all in Google and other search engines.

Asteri’s websites have the advantage of a foundation of on page SEO. What is it? Keyword research, recommending a site tree (menu) and site structure that is effective for user and search engine experience, creating an SEO-friendly URL linking system, preparing professional and SEO-friendly website text and meta entries, implementing Google Analytics and Google Search Console tools, and indexing the newly created website in Google. We ensure not only a functional and aesthetic appearance of the website, but also a real opportunity to be immediately included in Google searches with keywords that are important to you and to be able to compete for the top 10 positions on Google in the future.

Good user experience. SEO is not just about search engine optimisation, it’s about creating a better user experience, which means preparing for sales. Implementing SEO basics such as a structure and internal linking system that works for you, fast browsing, and appealing adaptation for mobile devices will not only take into account search engine preferences, but will also ensure a seamless visitor experience that works for you.
Visibility, maximum flow. On page SEO ensures that your website is found by search engines with the right keywords that matter to you from the start. This enables you to appear in a potential client’s search results without the need for paid advertising.
Cost-effectiveness. It is more cost-effective to incorporate on page SEO at the development stage than to adjust the work you have already done after the website has been launched. SEO basics in the development phase help to avoid the need for major adjustments and the accompanying large budget when changing the website, if you decide to take on an SEO project after the website is launched.
A competitive advantage. Building an SEO foundation from the start can help you compete. A well SEO optimised website can be ranked better and faster than competitors who may ignore SEO rules in the early stages of their website development.
Future perspectives. Once you’ve built a website with SEO basics, you’ll know how to develop it properly. Future content will follow best practices, further increasing your website’s chances of ranking and attracting even more targeted traffic.
Long-term success. SEO is a long-term strategy. By integrating it from the start, you create a website that is programmed to be authoritative and successful, while ensuring that it remains adapted to changing search engine algorithms and user behaviour.
Incorporating SEO fundamentals early in the website planning and development process is essential not only to achieve high rankings in search results, but also to build a strong, effective online presence that attracts your target audience.

On page SEO is the first stage of an SEO project, whereby the keywords included in the structure appear in search results, but not necessarily in the top positions, depending on the competitiveness of the keywords. In order to reach the Google top ten, the SEO foundations provided must be accompanied by an off page SEO strategy, where the position of the website is strengthened by building links that recommend you in other sources. The combination of these actions helps you to reach the top positions quickly and efficiently.

The results speak for themselves, success stories

1. Field: production of custom-made furniture.

Performed services: web design, internal SEO foundations, website texts and blog articles in LT, EN, DE languages.

The outcome: within the first 2 months, the website started generating organic traffic. 47 keywords ranked in Google search results.

2. Field: manufacture of furniture, sliding door systems.

Performed services: web design, internal SEO foundations, website texts and blog articles in Lithuanian.

The outcome: within the first 2 months of the website’s launch, 12 keywords are already ranking in Google search.

3. Field: beauty services, online shop for skin care products.

Performed services: web design, internal SEO foundations, prepared website texts for services and product categories in Lithuanian.

The outcome: 61 keywords ranking in Google results within 3 months of the website launch. Organic traffic – 145 visitors per month.

4. Field: handicrafts – epoxy resin products, acrylic painting. E-shop.

Performed services: web design, internal SEO foundations, website texts, product descriptions and blogs in LT, EN languages.

The outcome: 29 keywords ranked in Google search results in the Lithuanian market, more than half of which were in the TOP 40 positions.

The website and its key elements

Which are the inevitable stages of website development and what are their implications for further business growth in the digital space?

Domain – the name of your website (www.yourwebsitename.com). Its idea, soundness and memorability are important aspects of how you will be found and remembered. As a keyword, the domain also has an impact on the SEO project. Think about: clarity, meaning (also in different languages), whether it is easy to spell without mistakes, whether the name is easy to spell for people of different ages and skills (e.g. an English domain may be inconvenient for a target customer of a generation that did not express a preference for this language).

Domains are usually purchased on a yearly basis, with an annual maintenance fee. The price usually ranges from €6 to €15/year (there are more expensive ones).

Up-to-date advice? We’ll advise you. Domain registration and other similar actions not your cup of tea? We’ll do it for you.

Hosting – the process of placing a website on the internet.

For your website to be hosted on the internet, there is usually a per-host fee paid to the relevant provider.

Hosting (putting a website online), like a domain, is usually purchased on a yearly basis, with a yearly maintenance fee (providers also offer quarterly and monthly billing intervals). Depending on your need for server space and the supplier you choose, hosting can cost around €120/year.

The most common suppliers are:

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Up-to-date advice? We’ll advise you. Domain registration and other similar actions not your cup of tea? We’ll do it for you.

Compatibility with social media is also very important for a modern website: the introduction of a Facebook pixel, the technical possibility to share your website posts, a description of your service or a product on social networks at the click of a button, and the possibility to like your business accounts on Facebook, Instagram, Linkedin, Youtube, Pinterest, etc.

The standard website builder package includes the functionality of these buttons and the ability to share website content at the click of a button.

If you need to create social media accounts in addition to linking, we can do it all for you for an extra fee.

Additional functionalities available:

  • Displaying a grid of Instagram profile content on a website page.
  • Implementation of messenger chat functionality on the website.

An SSL certificate is like an ID for your website. This electronic document represents that the website is safe to browse and that the data it contains is transmitted securely.

The SSL certificate encrypts the information left on the website by your visitor, preventing third parties from interfering and reading the data (for example, personal data or payment information you enter).

How can I tell if a website has an SSL certificate? You should see a locked padlock before the web address in your browser.

An SSL certificate is also an important element of SEO. A secure website will always rank higher in Google searches.

An SSL certificate is usually provided free of charge by the hosting provider. We activate it during the development of the website as part of the project work.

Text is a must-have component of a website, whether you are presenting a service or setting up an online shop.

Not only does a website based on illustrations have a much lower chance of selling, but it also has no chance of being listed in Google search results. The current rule is a minimum of 300 words of text per page (algorithms change over time), which means that a web page has no chance of being included as an answer in a Google search.

When preparing texts for a website, it is very important to have the results of a market keyword research. The selected keywords must be used correctly in the structure and text of the website. The keyword research is included in the web development package, as is the correct use of keywords in the structure of the website. If the website texts are an independent task of your choice, the project provides training material on how to write the texts correctly using the keyword combinations obtained.

Texting is not your thing? We’re known for our sales and SEO-performing website copywriting and content marketing.

Order the additional service of copywriting and enjoy an A-Z website built for you.

SEO optimization, or more specifically on page SEO, is an important factor in ensuring that your website is as compatible as possible with search engines.

On page SEO is based on the results of market keyword research:

  • the correct website tree;
  • correctly formed URL links;
  • meta entries (meta titles, descriptions);
  • Google Analytics code installed;
  • Integrated Google meta tag (Google Search Console);
  • Correct placement of SEO-optimised texts (H1-H6 hierarchy, amount and frequency of keyword usage, and exact locations in the text where they should be used).

On page SEO – price

Depending on the complexity of the SEO project, the competitiveness of the business keywords and the market, on page SEO costs from €750. This is how much you would pay separately if the SEO basics were not included during the website development.
When you build a website with us – you save a significant amount of money on the SEO component of your project, which would be inevitable in the future in order to drive targeted customer traffic.

Upon completion of the web development project, all related login data is transferred to the client in a single document: logins to the Content Management System (CMS), Google Analytics, Google Search Console etc.

The consultation explains in detail how to use the website and upload content in the future, as well as how to monitor and analyse traffic indicators.

Ongoing website administration, regular blog writing and hosting is available.

Completed projects

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Lina B.
Lina B.
Esu dėkinga Joanai ir jos komandai už internetinio puslapio sukūrimą. Puslapis funkcionalus, draugiškas klientui ir visiškai atitinkantis mano lūkesčius! Komanda labai įsiklausė į mano poreikius, patarė, kur neturėjau nuomonės, rado sprendimus, kai atrodė, kad nepavyks, atliko analizes, kurios labai pasiteisino. O svarbiausia, kad gavus savo naują puslapį nelieki vienas. Visada iškilus klausimams - Asteri komanda operatyviai atsako ir padeda.Didelė rekomendacija!
Response from the owner: Labai malonu, ačiū už suteiktą galimybę, bendradarbiavimą ir tokį gražų grįžtamąjį ryšį!
Dalia S.
Dalia S.
Jauki aplinka, įkvepianti komanda.
Response from the owner: Labai malonu, ačiū!
Eimantas K.
Eimantas K.
SEO paslauga superinė ! Kokybiškai paruošti tekstai ir straipsniai ! Rekomenduoju partneriauti ir dirbti kartu su ASTERI !
Deividas V.
Deividas V.
Esu labai dėkingas "Asteri" už jų padarytą įdirbį bei viršytus lūkesčius. Dar prieš metus didžioji dalis klientų ateidavo per šaltus skambučius, kuriems atlikti tekdavo skirti daug laiko ir energijos. Turėjome svetainę, bet užklausų iš jos sulaukdavome nedaug. Po to, kai pabendravome su "Asteri" vadove Joana, sužinojome, kad svetainė gali konvertuoti, tačiau tam ją reikia sutvarkyti ir atlikti SEO optimizavimą. Joana taip aiškiai sudėliojo visus argumentus, kad nusprendėme investuoti. Pirmi rezultatai pasimatė jau po 2 mėnesių, nors buvome įspėti, kad jų gali tekti laukti iki 6 mėnesių. Dabar kiekvieną savaite gauname po 2 tikslines užklausas be jokių papildomų pastangų, tiesiog turint optimizuotą svetainę. Dirbame mažiau,o uždirbame daugiau – toks ir buvo mūsų tikslas. Ačiū!
Armandas P.
Armandas P.
Urte S.
Urte S.
Loocone H.
Loocone H.
Aciu visai komandai uz nuostabu darba.Viskas labai tvarkyngai ir greitai, Rekomenduojam.
Response from the owner: Ačiū labai už pasitikėjimą ir įvertinimą!
Lukas B.
Lukas B.
Viktorija M.
Viktorija M.
Pati didžiausia rekomendacija! Gavau labai daug naudingų patarimų ir įžvalgų dėl įmonės socialinių tinklų ir jų turinio.Ačiū, Joana, už profesionalią konsultaciją, dar pasimatysime 🙂
Mano M.
Mano M.
Ačiū Jums labai už reklamas, kiek teko prašyti/ieškoti tokių paslaugų – Jus esate labiausiai profesionalūs, konkretūs ir turite aiškiai aprašytą procesą, t.y. sistemingai dirbate, surinkote informacija, supratote mūsų poreikius, greitai susipažinote su mūsų produkcija ir gavę minimaliai informacijos sukūriate gan turiningą ir tikslų reklaminį tūrinį – labai patiko.
Vieslava A.
Vieslava A.
REKOMENDACIJA 100% !Joanos mokymai apie socialinių tinklų strategijos kūrimą, įrašų pateikimą, pritaikymą ir potencialių klientų pritraukimą padėjo sudėlioti konkrečius žingsnius kaip judėti toliau, kad pasiekti norimų rezultatų. Mokymų laikas neprailgo, Joana profesionaliai įsigilino į analizuojamus prekės ženklus, pateikė tikslingas kryptis kokia linkme judėti toliau, kompetetingai atsakė į visus klausimus ir juos išplėtojo. Iš mokymų išėjau su pilnu bagažu ne tik žinių bei realių žingsnių ką toliau daryti, tačiau ir namų darbais, kurių dėka konkrečiai bus išspręstos dabarties ir numatomos ateities perspektyvos, norint kiekvieną komunikacijos žinutę perteikti išnaudojant visas galimybe didinti žinomumą. Profesionalu, patikima , vertinga! #mokymai #asteri #socialiniaitinklai
Response from the owner: Ačiū labai už tokį išsamų grįžtamąjį ryšį!
Živilė K.
Živilė K.
Laura M.
Laura M.
Sužavėjo Joanos kompetencija ir gebėjimas aiškiai perteikti bei pritaikyti informaciją! Viena produktyviausių konsultacijų. Nuostabu mokytis ir dirbti su savo srities profesionalais ir kartu šiltomis asmenybėmis. Sėkmės!
Response from the owner: Ačiū labai už grįžtamąjį ryšį!
Inga S.
Inga S.
Išklausiau mokymus apie internetinės svetainės kūrimą ir esu labai patenkinta pateikta informacija, ačiū Jums už tai! Klausantis mokymų susidėliojau iškart tam tikrus aspektus, dariau pakeitimus, nes patarimai buvo labai konkretūs ir praktiški. Rekomenduoju ir kitiems, kas turi savo internetinę svetainę ir kaip aš - esate solo verslas ir norite viską išmanyti 🙂
Response from the owner: Labai džiaugiuosi, kad mokymai buvo naudingi. Ačiū už grįžtamąjį ryšį! 🙂
Karina M.
Karina M.
Labai patiko! Joana tikra profesionalė. Rekomenduoju visiems
Response from the owner: Ačiū labai, gera žinoti, kad konsultacija buvo naudinga. Linkiu efektyvių reklamų!
Aurimas S.
Aurimas S.
Karolina P.
Karolina P.
Esu dėkinga Joanai už išsamią ir profesionalią konsultaciją, kurios metu įgavau aiškumo, žinių svetainės gerinimui. Geriausi atsiliepimai ir rekomendacijos!
Response from the owner: Ačiū labai!
Eglė T.
Eglė T.
Justina R.
Justina R.
Kai po pirmo susitikimo supranti, jog šiai specialistei gali patikėti, bet kokį projektą ar net savo klientą ir supranti, jog geriau turbūt ir nerasi, o ir ieškoti nereikės!Puiki komunikacija, profesionalumas, atidumas detalėms, kokybė!Džiaugiuosi pasirinkusi Tave, Joana! Tik geriausios rekomendacijos!
Response from the owner: Justina, ačiū labai, iš savo srities ekspertės ir profesionalės sulaukti tokio pagyrimo - labai didelis įvertinimas man!
Grete L.
Grete L.
Jeigu reikia žmogaus, kuris į kiekvieną darbą įdėtų tiek pat pastangų kaip darydamas sau tai būtinai kreipkitės į Joaną. Nuoširdi, atsakinga, komunikabili, profesionali ir patarianti. Jau po pirmos konsultacijos supratau, kad dirbsime drauge dar ne prie vieno projekto, o jei reikės puikios specialistės tikrai ją rekomenduosiu ir kitiems. Didžiausios rekomendacijos!
Response from the owner: Labai ačiū, Grėte, džiaugiuosi galėdama prisidėti prie tokio šaunaus projekto!
Laura O.
Laura O.
Dėkoju už nuostabią konsultaciją. Gera buvo patirti, kaip profeaionalumas gali apsipinti su švelnumu ir meile klientui ❤ Džiaugiuosi, kad atėjau savo verslo pradžioj, kas leido man išvengti pradedančiosios klaidų. Išėjau su aiškiu žemėlapiu ir kitais žingsniais, ką turiu daryti, kad tikslingai galėčiau judėti svajonės link. Ačiū labai 🌷❤🌷
Response from the owner: Labai malonu skaityti, linkiu sėkmingų pirmųjų žingsnių ir iki kitų susitikimų!
Simona B.
Simona B.
Kad Joana gyvena socialinių tinklų marketingu galima justi po pirmų konsultacijos minučių, tačiau be visos tech dalies, tartis buvo labai malonu ir jauku. Gavau išsamų paaiškinimą temomis, kurių visai neišmaniau, papildančios informacijos po konsultacijos ir daug nuoširdaus palaikymo ir susidomėjimo. Ačiū už visą pagalbą!
Response from the owner: Visuomet malonu padėti, labai ačiū už grįžtamąjį ryšį!
Indrė E.
Indrė E.
Joana atliko FB reklamos konsultaciją - viską paaiškino paprastai ir suprantamai, parodė ir paminėjo svarbiausius akcentus. Kaip paleisti reklamą pasidarė daug aiškiau ir drąsiau. O Joanos domėjimasis ir palaikymas net po konsultacijos tik įrodo jos kompetencijas, atsakomybę ir profesionalumą. Tad ilgiausias AČIŪ ir didžiausios REKOMENDACIJOS! Sėkmės darbuose 👏
Response from the owner: Ačiū labai!
Julija N.
Julija N.
Ačiū labai už aukso vertės profesionalią konsultaciją! Pati didžiausia rekomendacija! Joana yra puiki SEO specialistė. Turi begalę žinių iš įvairių tobulinimosi kursų taip pat moka labai sistemingai perduoti žinias. Tiesiog tobula! Labai rekomenduoju.
Response from the owner: Labai ačiū!
Sandra K.
Sandra K.
Labai profesionalu❣️ puiki komunikacija! Likau sužavėta, ir rekomenduoju 🙏 iki pasimatymo!
Response from the owner: Labai ačiū, iki kitų susitikimų!
Raimonda B.
Raimonda B.
Tokio atsidavimo darbui reikėtų paieškoti ir dar vargu ar rastume! Viskas buvo sklandziai nuo pirmo klausimo iki paskutinio, net man visiškai nesuprantančiam žmogui, padėjo išmokti is pirmų kartų. Tik didžiausios rekomendacijos, ir didelis ačiū uz pagalba! Jūs nuostabus🙂
Response from the owner: Labai ačiū už įvertinimą!
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9+

Countries where our marketing solutions are already in use: Lithuania, the United States of America, Germany, the United Kingdom, Ireland, Italy, France, Latvia, and Estonia.

15+

Years of experience in sales and marketing

20+

Average annual return on investment (ROAS) in Meta Ads projects

500+

Top 10 keywords on Google over the years

5500+

Articles, website texts, social media posts, or ad texts per year

Joana Šaulienė, Asteri
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Already have a website, but feel like it’s “broken” and not doing its job?

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