First marketing budgets are particularly fragile How to invest wisely in marketing when you don’t have an agency or a marketing person on your team yet? This is where most of the mistakes and wasted budgets lie – ideas fail not because they are bad, but because it is not clear how to sell them.
High-value video lessons on “Low Budget Marketing” launched Read More »
As well as working on international projects on a daily basis, Asteri actively promotes international experience within the team and links with the US. In July this year, a Lithuanian-American student from the Lithuanian American Community took part in the LISS (Lithuanian Iseivijos Studentus Internship) programme. About the LISS programme LISS is a 5-week programme
Asteri team includes a Lithuanian-American trainee in the LAC LISS programme Read More »
The E-E-A-T principle has for some time now been inseparable from a quality website – in the eyes of both users and algorithms. It motivates search engines to make your content more visible and potential customers to be more confident in choosing you as a service provider or vendor. Without the E-E-A-T “spice”, it is
What is E-E-A-T (formerly E-A-T) and why is it important in SEO and AEO strategy? Read More »
It seems that we have already planned the most effective digital marketing strategy and we know what works for our business, but suddenly a new marketing method is added to the list of new marketing methods by an unheard of trend – AEO. What is it – a misspelled acronym for “SEO”, another short-lived buzzword,
Domain, domain ranking – phrases we will hear many times in our quest to build a successful, top-ranked Google website. But do they really matter for online businesses? What is a domain and why is domain authority one of the key factors that determine a website’s visibility in search engines and, ultimately, sales? And what
Domain and domain ranking. What is it and why is it so important for the Google Top 10? Read More »
Social media – the communication channel crowned as the most important in the digital space. It is no coincidence that 76% of the world’s businesses have at least one account on social networks, and that 4.9 billion people are now users of social networks. While for some businesses, social media is the additional way to
Website ranking is an integral part of a business that operates in the digital realm. This is a huge strength for small businesses offering their goods and services in a very tight market, as well as for large organizations with a strong presence in a number of foreign countries. However, is the phrase ‘good website’
Planning a website? 3 Google website ranking platforms you need to be familiar with Read More »
What’s the point of SEO if there are Google ads services – have you ever considered it? Or how effective do you think Google advertising is without SEO? They are both simply a case of keywords and getting your website ranked in the search results, but in one case it’s about the quick results, in
Google ads services or SEO services ? Read More »
SEO backlinks – do they have value for Google rankings? Or is it more like SPAM, not worth the effort in an already confusing definition of SEO? While most people know that SEO optimization starts with on-page SEO improvements – content, structure, technical issues and optimization – off-page SEO optimization is the second crucial part
