Healthcare & Beauty marketing
What makes marketing in the beauty and wellness industry special? It’s a unique combination of aesthetic sensibility, precision, and thoughtful strategies to deliver exceptional results.
Healthcare & Beauty marketing
What makes marketing in the beauty and wellness industry special? It’s a unique combination of aesthetic sensibility, precision, and thoughtful strategies to deliver exceptional results.
Niche perfumes
Social media marketing services
Period: 1 year
– 17.12 ROAS: $17 received per dollar spent on advertising.
– An annual advertising budget of only $11,000 – $187,000 in revenue: We used a limited budget efficiently to achieve high profitability.
– €0.15 per click: we achieved an extremely low cost-per-click, which ensured the maximum efficiency of the budget.
– 1.98% CTR: we efficiently attracted interested users to the website.
ASTERI services
Korean cosmetics
Meta Ads
Period: 4 months
– Pre-takeover (September 2024): ROAS – 2.23
– Post-takeover (January 2025): ROAS – 5.89
– Acquisition price (CPA) reduced from $7.02 to $3.04
– 119% increase in shopping: rapid growth in shoppers, from 164 to 359 orders.
ASTERI services
outdoor hot tubs, ice baths
Meta Ads
Period: 1 month
– Sales: €21.4k – significant growth achieved in one month.
– ROAS: 35 – Return on advertising spending reached a high level.
– Advertising spend: €600 – efficient use of the budget achieved high results.
ASTERI services
Change curve of visitor traffic to the e-shop
Google TOP keyword change curve
e-shop
SEO services
Period: 1.5 years
– On-page SEO, technical SEO optimization.
– Off-page SEO, consistent efforts.
– Consistent on-page SEO improvement, SEO-friendly website administration, and blog marketing.
ASTERI services
Social media marketing services
Niche perfumes
– Period: 1 year
– 17.12 ROAS: $17 for a dollar of advertising.
–Annual advertising budget of only $11,000 – $187,000 in annual revenue: we have used a limited budget efficiently to achieve high profitability.
– €0.15 per click: we achieved an extremely low cost-per-click, which ensured that the budget was as efficient as possible.
ASTERI services
Meta Ads
Korean cosmetics
– Timeframe: 4 months
– Pre-takeover (September 2024): ROAS – 2.23
– Post-takeover (January 2025): ROAS – 5.89
– Cost per acquisition (CPA) reduced from $7.02 to $3.04
– 119% increase in purchases: rapid growth in the number of customers, from 164 to 359 orders.
ASTERI services
Meta Ads
Outdoor hot tubs, ice baths
– Period: 1 month
– Sales: €21.4k – significant growth achieved in one month.
– ROAS: 35 – Return on advertising spending reached a high level.
– Advertising spend: €600 – efficient use of the budget achieved high results.
ASTERI services
SEO services
E-shop
– Timeframe: 1.5 years
– On-page SEO, technical SEO optimization.
– Off-page SEO, consistent efforts.
– Consistent improvement of on-page SEO, SEO-friendly website administration, and blog marketing.
Change curve of visitor traffic to the e-shop
Google TOP keyword change curve
ASTERI services
Healthcare & Beauty marketing
Why an atypical approach?
Aesthetics, precision, confidence building
Beauty, aesthetics, and wellness require a sensitive approach to consumer needs and a special focus on aesthetics, precision, and brand positioning. In these areas, customers choose products and services with the utmost responsibility, and their decisions are based on a satisfactory price and an emotional connection to the brand. Effective advertising in the beauty sector is not just an informative message – it is a strategy based on trust, the promotion of expertise, brand authority, a personalized approach, a deep understanding of the audience’s needs, and clearly defined aesthetic guidelines. Only by meeting all these criteria will a customized advertising message that is targeted and tailored to the differences between audiences have maximum impact. Moreover, such advertising is strictly regulated by law – communication solutions must attract attention and remain realistic, ethical, and compliant.
Wellness – where personalised solutions are essential
Everyone’s needs and perceptions of health, beauty, and aesthetics differ, so personalizing marketing solutions for a specific target audience is essential in this sector. Body or skin types, lifestyles, ages, health conditions – even several target customers of the same brand can have very different characteristics. This is why one-size-fits-all marketing solutions in Healthcare & Beauty often do not work. But what works? The ability to reach the right consumers at the right time with a relevant message – for example, social media or email marketing, strategically segmented into specific audience segments. Targeted marketing campaigns and a personalized consumer experience down to the smallest detail ensure growing trust, engagement, and high sales results.
Rapidly changing trends
What was popular and relevant in the beauty or health industry years ago may be long forgotten today. Trends are shaped not only by constantly evolving technologies or innovative ingredients but also by the digital space. You undoubtedly witnessed the boom in cosmetics with niacinamide a few years ago on TikTok or Instagram. Perhaps you were also interested in skin cycling or dermaplanning skincare methods? The digital space is characterized by a lightning-fast popularity effect, where cosmetics, skincare products, or wellness services often become instantly desirable. This is only because many consumers share their benefits online or, better still, through a prominent opinion leader. What does this mean for marketing strategy? Beauty, beauty products, aesthetics, wellness – if you are active in any of these areas, your business marketing efforts must be flexible and responsive to the latest trends and trending topics.
The role of social networks in the life of the target audience
As many as 82% of beauty shoppers use social networks. It is undoubtedly one of the most important channels for these consumers to seek information about products they are considering buying, share their experiences, and shape their purchasing decisions. People actively share recommendations, reviews, and real results on platforms such as Instagram or Facebook. Today, your brand ambassadors are not just opinion leaders but also ordinary consumers who contribute to UGC(user-generated content). Why is this so important for your business? Every publication in the digital space – whether created by you or your client – shapes your brand image and reputation. By being active on social networks and encouraging your audience to do the same, you create the image of a trustworthy, proactive, sociable brand. By avoiding doing so, we risk being overshadowed by the competitive background.
Healthcare & Beauty marketing
Why an atypical approach?
Aesthetics, precision, confidence building
Beauty, aesthetics, and wellness require a sensitive approach to consumer needs and a special focus on aesthetics, precision, and brand positioning. In these areas, customers choose products and services with the utmost responsibility, and their decisions are based on a satisfactory price and an emotional connection to the brand. Effective advertising in the beauty sector is not just an informative message – it is a strategy based on trust, the promotion of expertise, brand authority, a personalized approach, a deep understanding of the audience’s needs, and clearly defined aesthetic guidelines. Only by meeting all these criteria will a customized advertising message that is targeted and tailored to the differences between audiences have maximum impact. Moreover, such advertising is strictly regulated by law – communication solutions must attract attention and remain realistic, ethical, and compliant.
Wellness – where personalised solutions are essential
Everyone’s needs and perceptions of health, beauty, and aesthetics differ, so personalizing marketing solutions for a specific target audience is essential in this sector. Body or skin types, lifestyles, ages, health conditions – even several target customers of the same brand can have very different characteristics. This is why one-size-fits-all marketing solutions in Healthcare & Beauty often do not work. But what works? The ability to reach the right consumers at the right time with a relevant message – for example, social media or email marketing, strategically segmented into specific audience segments. Targeted marketing campaigns and a personalized consumer experience down to the smallest detail ensure growing trust, engagement, and high sales results.
Rapidly changing trends
What was popular and relevant in the beauty or health industry years ago may be long forgotten today. Trends are shaped not only by constantly evolving technologies or innovative ingredients but also by the digital space. You undoubtedly witnessed the boom in cosmetics with niacinamide a few years ago on TikTok or Instagram. Perhaps you were also interested in skin cycling or dermaplanning skincare methods? The digital space is characterized by a lightning-fast popularity effect, where cosmetics, skincare products, or wellness services often become instantly desirable. This is only because many consumers share their benefits online or, better still, through a prominent opinion leader. What does this mean for marketing strategy? Beauty, beauty products, aesthetics, wellness – if you are active in any of these areas, your business marketing efforts must be flexible and responsive to the latest trends and trending topics.
The role of social networks in the life of the target audience
As many as 82% of beauty shoppers use social networks. It is undoubtedly one of the most important channels for these consumers to seek information about products they are considering buying, share their experiences, and shape their purchasing decisions. People actively share recommendations, reviews, and real results on platforms such as Instagram or Facebook. Today, your brand ambassadors are not just opinion leaders but also ordinary consumers who contribute to UGC(user-generated content). Why is this so important for your business? Every publication in the digital space – whether created by you or your client – shapes your brand image and reputation. By being active on social networks and encouraging your audience to do the same, you create the image of a trustworthy, proactive, sociable brand. By avoiding doing so, we risk being overshadowed by the competitive background.
Why market Healthcare & Beauty with an advertising agency?
Why market Healthcare & Beauty with an advertising agency?
Analysis of results
Successful marketing is 50% creativity and 50% analytical skills. Analyzing data, measuring campaign performance, and optimizing strategies – are the tasks that underpin an advertising agency’s work. The result: growing sales.
An expert approach
From regulatory compliance to consumer behavior, the Healthcare & Beauty sector is characterized by a specificity unlike any other business niche. How can a marketing agency help? The agency’s team knows what works today and applies solutions that meet market needs here and now.
Trends are constantly monitored
Beauty products, aesthetics, cosmetics – trends in this industry are changing very fast. From popular ingredients to changing audience needs and communication channels, an advertising agency constantly monitors and analyses changes to ensure your brand’s marketing strategy remains relevant.
Content quality
Aesthetics is one of the most striking features of the visual image of the Health & Beauty sector. This is why it is essential not only to have a well-thought-out marketing strategy but also to have content that reflects it and is eye-catching. The advertising agency ensures high-quality content, both in text and design.
Targeted Reach
Effective marketing is not just about having a nice layout or a solid budget to spread the word. It’s just as essential to reach a buying audience accurately. From choosing the channel where buyers are already waiting to buy to segmenting audiences and making the most of the budget, an advertising agency takes care of these tasks.
Marketing in one hand
The marketing agency that works for you has at least email marketing, social media marketing, advertising, article and content marketing, SEO specialists, and a dedicated marketing strategist on your team. A team of experts working with your business, specializing in different areas and delivering the best results in each.
Analysis of results
Successful marketing is 50% creativity and 50% analytical skills. Analyzing data, measuring campaign performance, and optimizing strategies – are the tasks that underpin an advertising agency’s work. The result: growing sales.
An expert approach
From regulatory compliance to consumer behavior, the Healthcare & Beauty sector is characterized by a specificity unlike any other business niche. How can a marketing agency help? The agency’s team knows what works today and applies solutions that meet market needs here and now.
Trends are constantly monitored
Beauty products, aesthetics, cosmetics – trends in this industry are changing very fast. From popular ingredients to changing audience needs and communication channels, an advertising agency constantly monitors and analyses changes to ensure your brand’s marketing strategy remains relevant.
Content quality
Aesthetics is one of the most striking features of the visual image of the Health & Beauty sector. This is why it is essential not only to have a well-thought-out marketing strategy but also to have content that reflects it and is eye-catching. The advertising agency ensures high-quality content, both in text and design.
Targeted Reach
Effective marketing is not just about having a nice layout or a solid budget to spread the word. It’s just as essential to reach a buying audience accurately. From choosing the channel where buyers are already waiting to buy to segmenting audiences and making the most of the budget, an advertising agency takes care of these tasks.
Marketing in one hand
The marketing agency that works for you has at least email marketing, social media marketing, advertising, article and content marketing, SEO specialists, and a dedicated marketing strategist on your team. A team of experts working with your business, specializing in different areas and delivering the best results in each.
Healthcare & Beauty marketing
How can we help?
Healthcare & Beauty marketing
How can we help?
How much does Healthcare & Beauty marketing cost?
The service package is tailored to your business situation, needs, and objectives. Do you have challenges attracting customers in the beauty, aesthetics, or wellness sectors? We have solutions for your situation. Get in touch!
B2B marketing strategies
Developing a tailored strategy for your business area, challenges, and the needs of your target audience. Competitor analysis, target audience identification, positioning strategy, and action plan to achieve effective results.
Marketing services focused on brand awareness, growth and authority
Solutions to grow brand visibility, awareness, and credibility in the marketplace – social media management, social content creation, email marketing, SEO services, and content marketing. Creating and disseminating a unified message across different channels.
Marketing services aimed at maximising sales of services or goods
Advertising on business-relevant social networks, such as META (Facebook and Instagram) and LinkedIn.
B2B marketing automation
Constant contact with your audience with minimal effort, thanks to automatic newsletter sequences (welcome, abandoned cart, etc.).
Monitoring and analysing the marketing of competing brands.
Continuous monitoring and analysis of competitors’ marketing activities and insights into how your business can become more assertive in the marketplace by choosing superior solutions.
“Accompanying” to exhibitions
Beauty, health, and wellness exhibitions have pulsating promotional campaigns for business visibility and more effective participation efforts. Preparation of presentations and promotional materials for a strong image during the event.
Localizing marketing
Adapt your marketing strategy to the market your business is entering, from market analysis to the development and full implementation of the plan, e.g., localizing content, adapting visual elements, and advertising campaigns.
Developing a tailored strategy for your business area, challenges, and the needs of your target audience. Competitor analysis, target audience identification, positioning strategy, and action plan to achieve effective results.
Solutions to grow brand visibility, awareness, and credibility in the marketplace – social media management, social content creation, email marketing, SEO services, and content marketing. Creating and disseminating a unified message across different channels.
Advertising on business-relevant social networks, such as META (Facebook and Instagram) and LinkedIn.
Constant contact with your audience with minimal effort, thanks to automatic newsletter sequences (welcome, abandoned cart, etc.).
Continuous monitoring and analysis of competitors’ marketing activities and insights into how your business can become more assertive in the marketplace by choosing superior solutions.
Beauty, health, and wellness exhibitions have pulsating promotional campaigns for increased business visibility and more effective participation efforts. Preparation of presentations and promotional materials for a strong image during the event.
Adapting your marketing strategy to the market, your business is entering. From market analysis to the development and full implementation of the strategy: e.g., localization of content, adaptation of visual elements, and advertising campaigns.
How much does Healthcare & Beauty marketing cost?
The service package is tailored to your business situation, needs, and objectives. Do you have challenges attracting customers in the beauty, aesthetics, or wellness sectors? We have solutions for your situation. Get in touch!
Collaboration
Process
Collaboration
Process
01.
Discussing the needs
Understanding your Healthcare & Beauty business objectives, challenges and audience needs to recommend the most effective marketing strategy.
02.
Developing a strategy
We develop a tailor-made marketing plan – recommending the most appropriate marketing channels, identifying your target audience and their needs, and setting the direction of your first actions.
03.
Adapting the solution
Together, we select priority marketing solutions to ensure your marketing strategy is implemented efficiently and within a comfortable budget.
04.
Start and progress of cooperation
Implementation of planned activities – strategy launch, timely analytics of results, close cooperation with the client. Adjustments and optimization of the strategy and marketing activities as needed.
01.
Discussing needs
Understanding your Healthcare & Beauty business objectives, challenges and audience needs to recommend the most effective marketing strategy.
02.
Strategy development
We develop a tailor-made marketing plan – recommending the most appropriate marketing channels, identifying your target audience and their needs, and setting the direction of your first actions.
03.
Adapting the solution
Together, we select priority marketing solutions to ensure your marketing strategy is implemented efficiently and within a comfortable budget.
04.
Start and progress of cooperation
Implementation of planned activities – strategy launch, timely analytics of results, close cooperation with the client. Adjustments and optimization of the strategy and marketing activities as needed.
FOLLOWING BRANDS TRUST US
Questions about Healthcare & Beauty marketing?
Free 15 min. consultation
Find out what will help your beauty, aesthetics, or wellness business attract more customers, grow sales, and enhance its digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
Questions about Healthcare & Beauty marketing?
Free 15 min. consultation
Find out what will help your beauty, aesthetics, or wellness business attract more customers, grow sales, and enhance its digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
Why Asteri?
20 +
Average annual return achieved by Asteri clients (ROAS)
>40 %
Monthly income – thanks to email marketing.
>10
Successful projects in beauty and healthcare.
3
Advertising services focused on EU and USA markets.
5
A team of experts ready to guarantee the success of your business.
Why Asteri?
20 +
Average annual return achieved by Asteri clients (ROAS)
>40 %
Monthly income – thanks to email marketing.
>10
Successful projects in beauty and healthcare.
3
Advertising services focused on EU and USA markets.
5
A team of experts ready to guarantee the success of your business.
FAQ
FAQ
Marketing strategy and positioning strategy – are they different?
Marketing strategy and positioning strategy are two different but closely related elements. Both are crucial for any business, including those in the beauty or healthcare industry.
A marketing strategy is a comprehensive plan of action that covers a brand’s multi-channel marketing. Several communication channels can be selected according to the business area, the products and services offered, and the target audience’s habits, e.g., social networks, Facebook Ads, SEO services, email marketing, etc. The marketing strategy aims to decide where the available resources will allow the business to communicate most profitably online.
The positioning strategy, which we often present to our agency clients as a presentation of the tone of the communication, is narrower in scope but is very closely linked to the content created in the chosen channel. Competitive advantage, characteristics of the target audience, brand identity, unique communication tone, possible headings, and sample content – the positioning strategy covers all these aspects. The aim is to clearly define what will make the brand stand out in the market and what design and textual solutions will achieve this objective. Without a strong positioning strategy, the marketing strategy may not be effective. This is the case when consumers fail to understand the uniqueness of a brand due to inconsistent, non-exclusive, or non-engaging communication.
How long will it take to implement an effective marketing strategy?
Several factors determine how quickly a marketing strategy is implemented and how effective the advertising services purchased are. Some of these include the start-up situation of the business, the marketing channels chosen, the marketing budget allocated, and the results sought. A company that has already built up a specific customer base and is recognizable in the digital space will likely achieve its desired goals more quickly. A brand can rely on a strong image, a clear audience, and active channels. If the brand is new, it will likely take longer to prepare and wait for the first results. Short-term marketing actions such as paid advertising can deliver quicker results. In contrast, longer-term strategies such as SEO optimization or content marketing will require consistent work and reward long-term results. Effective marketing is not only about reaching your audience but also about maintaining long-term relationships with your customers, which ensures stable growth.
What are the most common mistakes when promoting health & beauty products or services?
– Unrealistic promises and misleading advertising. Transparency is particularly important in beauty, health, and wellness. Unscientific claims of “miraculous” changes can lead to consumer mistrust and, in some cases, to a brand being fined for non-compliance with advertising regulations. Responsibly verified information is the No. 1 rule in advertising content.
– Choosing the wrong audience or assuming that the product/service suits everyone. Skincare products, cosmetic treatments, or other beauty/wellness services are highly individual, and their promotion may require different communication tones and channels. If the audience is not chosen accurately, the full potential of the budget that could be allocated to ensure effective results is not realized.
– Lack of brand trust, awareness, and authority. Consumers in the beauty and wellness industry are susceptible to the quality of products or services and are constantly looking for credibility. They are not only concerned about a favorable price but also about certifications, dermatological tests, ingredients used, and genuine customer feedback. Brands that do not invest in building consumer trust often experience lower engagement and, consequently, conversions that fall short of expectations.
How to choose the right advertising services and channels for your health and beauty business?
One-size-fits-all solutions don’t usually work, so the business friendship between Asteri and Healthcare & Beauty usually starts with a conversation, during which the brand’s needs and the current situation are explained in detail. Even two businesses in the same field may use different communication tools. This is due to the age of the business, the audience, and the brand image already earned (or not yet established). Due to the crucial role of visual content, social networks such as Facebook, Instagram, and, in some cases, LinkedIn (if communicating with B2B customers) are becoming one of the most frequent choices in the beauty sector. However, we usually recommend going beyond this channel and becoming an authoritative source of information thanks to SEO efforts, building an even closer relationship with the audience through newsletters and content marketing.
Is it essential to constantly update your marketing strategy?
Yes, updating your marketing strategy is essential to remaining competitive, especially in the health and beauty sector, where trends often change quickly. Changes occur not only in products or services but also in marketing channels and consumer behavior. If a marketing strategy remains unchanged, even long after it has been launched, it will eventually become less effective.
One marketing channel that requires constant maintenance is SEO and search engine optimization. Google constantly updates its algorithms, which significantly impacts a website’s visibility. For example, a few years ago, we focused on keyword density in text, but today, an SEO-friendly website is already inseparable from expert and periodically updated content, good user experience, optimum speed, and quality information.
Similar changes are coming to the social networking space. While frequent, daily communication used to be a great advantage, today, it is no longer the number of posts that matters but the quality and engagement rates.
In the beauty and health industry, visual content is as important as the strategy. Consumers’ eyes quickly become accustomed to repetitive content formats, making monotonous aesthetics less memorable. In addition, competitors are constantly updating their visual identities, so older designs that do not reflect today’s graphic design trends look unfashionable and less appealing to the audience.
How does Asteri’s client learn about the results of the marketing strategy? How often are the results of marketing actions and campaigns presented?
We value transparency and constant communication, so our clients receive detailed monthly reports on the results of our marketing efforts. We don’t forget the numbers and statistics. Still, we present them with thorough analysis and recommendations: what works best, where we could improve, and what we recommend for the coming months. In addition to the monthly reports, we meet with our clients on demand for follow-up conversations to discuss the strategy’s progress and possible changes. When we see that a business has room to grow or to try new marketing channels, we make proactive suggestions – whether it’s additional social media advertising solutions, trying other channels or changes in marketing and communication strategy.
Is it possible to start working with Asteri with a single service and expand the strategy to multi-channel marketing?
Yes, but in this case, we recommend that you choose individual agency services, which you can find in more detail on other pages of our website. Every business is unique, so we offer the flexibility to start with a specific marketing area and, as your marketing budget or ambition grows, combine your existing marketing efforts with tools that have not yet been exploited. However, Healthcare & Beauty marketing has specificities, so we have prepared special packages summarising the most effective marketing channels and methodologies for this sector. If you want your brand to reach your target audience in the most optimal and fastest way, we strongly recommend that you choose one of our packages and use digital marketing opportunities coherently and strategically. Not sure which service or service package is best? Contact us – we’ll assess your needs and help you make the best decision for your business.
Marketing strategy and positioning strategy – are they different?
Marketing strategy and positioning strategy are two different but closely related elements. Both are crucial for any business, including those in the beauty or healthcare industry.
A marketing strategy is a comprehensive plan of action that covers a brand’s multi-channel marketing. Several communication channels can be selected according to the business area, the products and services offered, and the target audience’s habits, e.g., social networks, Facebook Ads, SEO services, email marketing, etc. The marketing strategy aims to decide where the available resources will allow the business to communicate most profitably online.
The positioning strategy, which we often present to our agency clients as a presentation of the tone of the communication, is narrower in scope but is very closely linked to the content created in the chosen channel. Competitive advantage, characteristics of the target audience, brand identity, unique communication tone, possible headings, and sample content – the positioning strategy covers all these aspects. The aim is to clearly define what will make the brand stand out in the market and what design and textual solutions will achieve this objective. Without a strong positioning strategy, the marketing strategy may not be effective. This is the case when consumers fail to understand the uniqueness of a brand due to inconsistent, non-exclusive, or non-engaging communication.
How long will it take to implement an effective marketing strategy?
Several factors determine how quickly a marketing strategy is implemented and how effective the advertising services purchased are. Some of these include the start-up situation of the business, the marketing channels chosen, the marketing budget allocated, and the results sought. A company that has already built up a specific customer base and is recognizable in the digital space will likely achieve its desired goals more quickly. A brand can rely on a strong image, a clear audience, and active channels. If the brand is new, it will likely take longer to prepare and wait for the first results. Short-term marketing actions such as paid advertising can deliver quicker results. In contrast, longer-term strategies such as SEO optimization or content marketing will require consistent work and reward long-term results. Effective marketing is not only about reaching your audience but also about maintaining long-term relationships with your customers, which ensures stable growth.
What are the most common mistakes when promoting health & beauty products or services?
The most common mistakes found on both B2B and B2C websites are a weak (or non-existent) SEO strategy (e.g., use of irrelevant keywords that the ideal customer does not use), unclear, insufficiently informative content, or poor, non-intuitive website structure that does not reflect the best user experience. How do I know if my business’s website is ready to sell? An advertising agency can conduct a comprehensive SEO or UX audit of your website and, based on the insights provided, make changes such as content updates, search engine optimization, and technical or design improvements. An integrated sales strategy, such as social media advertising or newsletter automation, creates integrated business communication across different channels. The result is key information conveniently found by the potential customer regardless of their preferred communication channel.
How to choose the right advertising services and channels for your health and beauty business?
There can be many reasons why other companies gain a competitive advantage. Your competitors may have a much more sophisticated B2B marketing strategy. Or maybe they have a stronger digital image and a more straightforward and compelling communication of their unique value proposition? If your business communication looks weak in the context of your competitors, the B2B customer will likely be inclined to choose another supplier with a more solid and credible digital image. The key is clearly communicating your company’s strengths and showing how your company’s solutions can solve the customer’s problems more efficiently than those offered by competitors.
Is it essential to constantly update your marketing strategy?
– Unrealistic promises and misleading advertising. Transparency is particularly important in beauty, health, and wellness. Unscientific claims of “miraculous” changes can lead to consumer mistrust and, in some cases, to a brand being fined for non-compliance with advertising regulations. Responsibly verified information is the No. 1 rule in advertising content.
– Choosing the wrong audience or assuming that the product/service suits everyone. Skincare products, cosmetic treatments, or other beauty/wellness services are highly individual, and their promotion may require different communication tones and channels. If the audience is not chosen accurately, the full potential of the budget that could be allocated to ensure effective results is not realized.
– Lack of brand trust, awareness, and authority. Consumers in the beauty and wellness industry are susceptible to the quality of products or services and are constantly looking for credibility. They are not only concerned about a favorable price but also about certifications, dermatological tests, ingredients used, and genuine customer feedback. Brands that do not invest in building consumer trust often experience lower engagement and, consequently, conversions that fall short of expectations.
How does Asteri’s client learn about the results of the marketing strategy? How often are the results of marketing actions and campaigns presented?
We value transparency and constant communication, so our clients receive detailed monthly reports on the results of our marketing efforts. We don’t forget the numbers and statistics. Still, we present them with thorough analysis and recommendations: what works best, where we could improve, and what we recommend for the coming months. In addition to the monthly reports, we meet with our clients on demand for follow-up conversations to discuss the strategy’s progress and possible changes. When we see that a business has room to grow or to try new marketing channels, we make proactive suggestions – whether it’s additional social media advertising solutions, trying other channels or changes in marketing and communication strategy.
Is it possible to start working with Asteri with a single service and expand the strategy to multi-channel marketing?
Yes, but in this case, we recommend that you choose individual agency services, which you can find in more detail on other pages of our website. Every business is unique, so we offer the flexibility to start with a specific marketing area and, as your marketing budget or ambition grows, combine your existing marketing efforts with tools that have not yet been exploited. However, Healthcare & Beauty marketing has specificities, so we have prepared special packages summarising the most effective marketing channels and methodologies for this sector. If you want your brand to reach your target audience in the most optimal and fastest way, we strongly recommend that you choose one of our packages and use digital marketing opportunities coherently and strategically. Not sure which service or service package is best? Contact us – we’ll assess your needs and help you make the best decision for your business.
All wishes where filled as the Communication with Joana, Patricija and Irmina was perfekt.
They designed the website to perfection, the texts are very professionally written and our content is protected through copyright.
A very big Thank you from Germany!
Didelė rekomendacija!
Ačiū, Joana, už profesionalią konsultaciją, dar pasimatysime 🙂
Joanos mokymai apie socialinių tinklų strategijos kūrimą, įrašų pateikimą, pritaikymą ir potencialių klientų pritraukimą padėjo sudėlioti konkrečius žingsnius kaip judėti toliau, kad pasiekti norimų rezultatų. Mokymų laikas neprailgo, Joana profesionaliai įsigilino į analizuojamus prekės ženklus, pateikė tikslingas kryptis kokia linkme judėti toliau, kompetetingai atsakė į visus klausimus ir juos išplėtojo. Iš mokymų išėjau su pilnu bagažu ne tik žinių bei realių žingsnių ką toliau daryti, tačiau ir namų darbais, kurių dėka konkrečiai bus išspręstos dabarties ir numatomos ateities perspektyvos, norint kiekvieną komunikacijos žinutę perteikti išnaudojant visas galimybe didinti žinomumą. Profesionalu, patikima , vertinga! #mokymai #asteri #socialiniaitinklai
Puiki komunikacija, profesionalumas, atidumas detalėms, kokybė!
Džiaugiuosi pasirinkusi Tave, Joana! Tik geriausios rekomendacijos!
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